Monday, September 30, 2019

Five Points of Architecture

Five Points of ArchitectureLe Corbusier is one of the most important designers from the twentieth century. He is known as one of the innovators of modern architecture due to many of his thoughts and‘recipes’within architecture. One of his most celebrated was  Ã¢â‚¬ËœThe Five Point of a New Architecture’that he had explained in ‘L'Esprit Nouveau’  and the book ‘  Vers une architecture’, which he had been developing throughout the 1920s. Le Corbusier’ development of this thought altered the architectural promenade in a new manner, which was presented in 1926. [ 1 ] The five points are as follows: pilotis, the roof garden, free program, free facade, and the horizontal window. Le Corbusier used these points as a structural footing for most of his architecture up until the 1950’s, which are apparent in many of his designs. The essay‘Les Cinq points d'une architecture nouvelle’by Le Corbusier focuses on inquiries that are raised within architectural design, proposing a foundation and agreement in it. Similar texts for illustration the advancement of‘cellule’and figures of the Maison Standardisee, do non hold relation to the design procedure of the five points. The Modulor, which is the survey of proportions of the human organic structure graduated table that is used as a system to be after a figure of Le Corbusier’s edifices, is another theoretical effort, which did non accomplish a proper relation to the design procedure and besides the architectural hunt for signifier that personifies the five points. On the other manus, these thoughts can be portrayed more freely as ‘merely theoretical ideas’ . [ 2 ] One exclusion is the construct of the tracis regulateurs ( modulating lines ) , which uses proportions of geometry in edifices. It predicted certain thoughts behind the five points in a figure of facets. The first point is the piloti, which are columns or wharfs that elevate a construction off the land. The fact that the construction is lifted provides many functional advantages. As the pilotis raise the edifice off the land, it allows circulation beneath the house, which frees the edifice site, and allows a private road, parking infinite, or a garden to be placed beneath the house. The pilotis provides many advantages, and besides new constructional possibilities. The artistic minutes every bit good as the drawn-out utility are the consequences of those‘recherches assidues’and those‘acquis de laboratoire’[ 3 ] . The same country is besides gained on the level roof. This country is known as the following point, which is the roof garden. This is to equilibrate the green country that was already used by the edifice and substituted it onto the roof, which is so used for domestic intents. Free program is the following point, which means the floor infinite can be arranged freely without the concern for back uping walls into suites. Replacing interior supporting columns from walls spliting the infinite, and traveling the construction of the edifice to the outside is a manner to accomplish this. Le Corbusier designed an unfastened floor construction called the Dom-ino house in which the theoretical account removed supporting wall and the back uping beams for the ceiling. This innovation was most unexpected at clip ; it was a‘forecast of the potencies of strengthened concrete, of mass-production, of human graduated table, of the modern mill.’ [ 4 ] The frame did non depend on the floor programs of the house, giving the designer freedom when planing the inside. Free facade is another point. It is the ability of planing the facade freely as the walls are non-supporting, which is the consequence of the free program. The following point is the horizontal window. This allows the facade to be cut along its full length. By making so it allows maximal light, better airing and besides gives positions of the environing pace, which is apparent in the Villa Savoye. The five points were demonstrated in many of Le Corbusier ‘s architecture throughout his calling. One of first designs that Le Corbusier attempted to include the points in was the Maisons Citrohan. The house was developed through different versions. Numerous elements of the houses design turned out to be indispensable factors, which make up Le Corbusiers manner. Certain features of the Maison Citrohan can be detected in most of the Villa in the 1920’s. [ 5 ] Maison Citrohan introduced the‘five points of new architecture’ .The house was elevated by pilotis leting free circulation on the land, and besides consisted of a reinforced-concrete frame construction, which was achieved from the Dom-ino’s constructional system. The unfastened infinite created by the pilotis and the level roof increases the little country that already exists. It besides had a roof garden/terrace. Le Corbusier voiced himself on the topic of the Maison Citrohan in the first volume of the‘Oevre compldte’:â€Å"Stuttgart, c'est I'occasion enfin! â€Å" .Le Corbusier did non talk of single objects or designs ; he talked about the changeless development of an thought stretched over many instances. [ 6 ] Le Corbusier studied the indispensable doctrines of Egyptian, Hindu, Byzantine, and Grecian architecture in‘Vers une architecture’ ,which is a aggregation of essays that supports survey of the construct of modern architecture. [ 7 ] Egyptian and Grecian architecture were peculiarly of import for Le Corbusier ‘s application of the five points. From Egyptian architecture, Le Corbusier acquired the thought of symmetricalness and repeat. In add-on, Le Corbusier obtained the impression of motion and reverses from Grecian architecture. The lesson of regular repeat from Egyptian architecture, as mentioned above, provided the thought of utilizing repeat in perpendicular supports that Le Corbusier would subsequently use to his architecture as â€Å" a changeless graduated table, a beat, a reposeful meter † . Le Corbusiers design theories were put in pattern to a certain degree within a figure of his designs such as the Maison Cook, the Villa Stein, and besides at the Villa Savoye. In these edifices‘the regular grid of columns served as a foil to the organic forms of the curving walls and stepss, which together combined to form a pleasant architectural promenade with unsymmetrically balanced views’harmonizing to the lessons of Grecian architecture. [ 8 ] Similar to the Citrohan House, the Villa Stein had a roof, which became a patio garden ; on a regular basis spaced structural wharfs, which allowed freely curved interior dividers, and besides horizontal Windowss that extended across frontages. The Maison Cook was a patio house. The upper floors of the house were supported by concrete piloti, and the land floor consisted of a unfastened program which had a parking infinite, entry, and a patio. The roof was besides used as a garden patio. Le Corbusier wanted to demo that the dividers of the suites on each floor were independent of structural supports, therefore the dividers were curved. [ 9 ] The Villa Savoye follows the five points best purely, and can be considered as a reinforced program of Le Corbusier’s five points. The exterior maintains the thought of symmetricalness as all four lifts are truly similar, which consist of horizontal Windowss and gaps running the breadth of the facade at the 2nd floor degree, supported by on a regular basis spaced pilotis. [ 10 ] Within the points, the free program is the most of import in the design, where the big wall curves freely between the pilotis on the land floor, which reflects the thought of the ‘free plan’ the strongest. Equally much as the five points have contributed to the development of modern architecture greatly, some points such as the horizontal Windowss are non necessary in footings of the designing of good architecture. Besides the thought of the roof garden has been criticised over the old ages for leaking, it besides would be considered really unusual in domestic houses in states such as the UK, as they use the more traditional pitched roof as it seems more homely. Furthermore, Le Corbusier abandoned the thought of the piloti shortly after some point ; his ulterior work does non purely follow the points. Le Corbusier’s‘Five Points in Architecture’pronunciamento, as explained above, has had great influence on modern architecture. This is apparent in The Villa Savoye, which summed up the five points, which turned out to be a chef-d'oeuvre of the twentieth century design and one of the greatest plants by Le Corbusier. The five points have allowed a broad assortment of thoughts and possibilities within planing architecture even to this twenty-four hours such as the usage of free facade in Zaha Hadid’s Performing Arts Center in Hague ( 2010 ).

Sunday, September 29, 2019

Frog Heart Lab, Animal Physiology

Chemical and Environmental Effects on the Heart Introduction The heart is the centerpiece of the circulatory system, its muscular contractions allow for the timely delivery of essential gases and nutrients to virtually all cells of the body. The pressure created by the heart also plays a vital role in eliminating wastes through organs such as the kidney, thus the heart delivers and helps maintain nutrient and waste composition throughout the body. The heart, like all muscle cells, releases ionic calcium when stimulated which binds to troponin which in turn causes tropomyosin to uncover the myosin-actin binding sites on the muscle.Temperature has effects on the metabolism and activity of all cells. Warmer temperatures increase the kinetic energy of molecules in cells, providing more energy which allows metabolic processes to proceed more quickly. Cooler temperatures, on the other hand, decrease molecular kinetic energy and cause slower metabolic rates in cells and tissues, hence when a bear hibernates, its body temperature is some degree lower than it is during the bear’s active periods.The heart is also susceptible to certain molecules for which are able to bind to its receptors or diffuse across its membrane and affect intracellular activity and consequently have effects on the overall homeostatic condition of the organism. The Sinoatrial Node (SA Node) acts as the pacemaker of the heart by providing a small, autorhythmic electrical pulses that travel to the atrioventriclar node (AV node) and through the Bundle of His and Purkinje Fibers through gap junctions at the intercalated disks which stimulate the cells of the heart to contract via calcium release.This contraction is similar to a neuron in the sense that a threshold stimulus is needed to cause a contraction, a refractory period follows contraction at which time a new contraction cannot occur. Drugs that have an effect on the tissues of the heart, especially those where the SA Node resides can hav e an effect on the frequency and strength of muscular contraction via causing a stimulus to occur and lowering the threshold needed to cause a contraction. The heart is under both nervous and hormonal control.The brain is constantly receiving information from the body such as pH, CO2 levels, and many others that the hypothalamus and medulla play a role in translating and reacting to via the release of hormones such as epinephrine which affects the SA node, either by stimulating or inhibiting contraction rate. Removal of the heart from the body would result in eventual cessation of beating as these sources are depleted from the immediate environment, not to mention the absence of the appropriate ion levels needed to maintain resting cellular electrochemical gradients.All of the aforementioned aspects of heart control coordinate with Starling’s Law of the Heart, which relates to stroke volume, contractions strength, and frequency of heart contraction. This paper is interested i n investigating what the effects of the alteration of temperature, chemical environments, and physical obtrusion have upon the strength and frequency of cardiac muscle contractions. Decreasing the temperature of the heart’s environment should hypothetically result in a decrease in both frequency and strength of contractions due to the decreased ability of calcium ion channels to open and cause contraction.Various chemicals such as epinephrine and calcium ion solutions should correlate to both and increase in frequency and strength of the resultant contractions due to direct effects on the hearts mode of activation (SA node stimulus) and increasing the levels of available calcium needed to cause a contraction. Other chemicals such as Atropine should indirectly increase heart rate via the blocking of the effects of the parasympathetic system resulting in a predomination of sympathetic activity.Acetylcholine, which acts on the muscarinic receptors of the heart, should display in hibitory effects on the heart by decreasing available cAMP levels, which results in fewer phosphorylated Protein Kinases which are needed to open the calcium channels which result in contractions of all muscles of the body. Additionally, chemicals such as nicotine should have little to no effect on the effects of muscle contraction due to lack of receptors on the heart for such substrates as well as lack of nicotinic receptors on any body tissues that indirectly affect heart rate such as the brain.Methods Procedure 1: The Heart Rate The dissected frog, whose heart was left attached and embedded in the frog, was connected to a string at the most basal aspect of the heart, and wrapped around an electrical stress sensor located 15cm above the heart to detect changes in pressure on the apparatus caused by heart contractions. Unless otherwise stated, all subsequent procedures will have the same setup to minimize variability in the results obtained. The resting heartbeat was then recorded via the described instrumentation. Procedure 2: Effects of Cold TemperatureInitially, 10mL of room temperature Ringer’s solution was applied directly to the heart and allowed to contract freely for 15 seconds. The data obtained from the contractions was recorded. The heart was allowed 1 minute to recover from exposure to the solution. Next, 10mL of chilled Ringer's solution was applied directly to the heart and allowed to contract freely for 15 seconds. This data was recorded. Procedure 3: Effects of Drugs Thirty seconds of normal heart contractions were recorded at which time 2mL of epinephrine was dropped onto the heart itself.Contractions were allowed to proceed for 60 seconds during which time data was recorded. Following exposure to epinephrine, the heart was allowed to return to its resting state determined in procedure 1. This same procedure was repeated with the following chemicals: 1) Acetylcholine, 2) Atropine, 3) Calcium solution, 4) Nicotine solution, and 5) Caff eine solution. Procedure 4: The Refractory Period of the Heart Resting heart contractions were recorded for thirty seconds until the heart rate was less than 60 beats per minute. A stimulator electrode to be used was set to the following states: Amplitude of 4. 0 Volts, a stimulus delay of 50ms, stimulus duration of 10ms, a frequency of 1. 0Hz, and a pulse number of 30. The electrode was then placed in direct contact with the heart for 30 seconds at which time the data was observed and recorded. Procedure 5: Effects of a Ligature on the Heart A 30cm piece of thread was placed around the heart at the Atrioventricular groove (AV groove) and tied in a knot but left loose so as to not interrupt the normal function of the heart. The heart was allowed to beat for about 15 seconds with no pressure.After 15 seconds the knot was slowly tightened while taking care to stay on the AV groove while tightening. Data was observed and recorded. Results Procedure 1: The Heart Rate This experiment was carried out as noted about in Procedure 1. The resting heart rate was established and used as a baseline value from which to compare all future deviations. While data could not be exported from the computer to be definitively known, the relative rate and strength of the contractions were noted on a visual basis from which to compare the following experiments.Procedure 2: Effects of Cold Temperature As noted above in Procedure 1, technical data could not be obtained from this experiment and visual analysis had to suffice for data. Upon addition of room temperature Ringer’s solution, no notable change in contraction strength or frequency could be noted. Time was allowed for the heart to recover from the effects of the initial exposure. The application of cold Ringer’s solution resulted in a clear and observable slowing of the heart rate, though no change in strength of the contractions could be detected.Procedure 3: Effects of Drugs Upon addition of epinephrine directly to the heart, the contraction rate showed a considerable increase in frequency. The strength or magnitude of each contraction also significantly increased as the heart actually was lifting itself off of its resting place. Exposure of the heart to acetylcholine had clear effect on the heart as well. A substantial decrease in heart rate was noticed upon exposure; however the magnitude of contraction seemed to remain somewhat constant.Addition of Atropine to the heart resulted in an increase in heart rate. The magnitude of each contraction showed a minor, but noticeable, increase in strength. A calcium solution was applied to the heart and showed a mild increase in contraction rate with the magnitude of each contraction seemingly remaining constant. The addition of both nicotine and caffeine had negligible effects on the rate or strength of heart contraction. Table [ 1 ]. Applied Chemical and Its Effect on Heart Contraction Rate and Strength Chemical| Heart Rate| Contraction Strength| Normal Ringers| Control Rate| Control Magnitude| Cold Ringers| Decrease| No change| Epinephrine| Increase| Increase| Acetylcholine| Decrease| Slight Decrease| Atropine| Increase| Increase| Calcium solution| Increase| No change| Caffeine| No change| No change| Nicotine| No change| No change| Procedure 4: The Refractory Period of the Heart Upon exposure to a mild electric current, the heart rate was altered from the normal resting heart rate. While it definitely slowed, the contractions were sporadic at best.The heart lost its regularity and showed random contraction intervals, some ranging shorter than normal while others had greater time gaps between contractions. Procedure 5: Effects of a Ligature on the Heart After the knot had been tied around the AV groove, no noticeable alterations were noticed to heart contraction. Upon tightening of the thread however, the heart appeared in clear distress. Beat irregularities ensued with an increase in magnitude of each pulse. The heart cease d functioning before the allotted time period had elapsed.Discussion Procedure 1: The Heart Rate The resting heart rate of the frog was perfectly normal. Steady, rhythmic contractions around 60 beats per minute were observed and used as a baseline for other experiments. The frog appeared healthy, showing no signs of beat irregularities or any other defects that may have impacted the experiment’s validity. Procedure 2: Effects of Cold Temperature The slowing of the heart in the presence of chilled Ringer’s solution was to be expected.All metabolic processes decrease in all cells upon exposure to cold due to the nature of chemical interactions. In the case of the frog heart, the cold solution probably decreased the rate at which calcium channels were able to open and thus, decrease the rate at which contractions were likely to occur since calcium entry to the cytosol initiates the cascade of reactions that leads to muscle contraction. Thus, the experimental hypothesis wa s correct given that the rate at which the heart contracted decreased and the magnitude of each contraction also lowered.Procedure 3: Effects of Drugs Exposure to epinephrine increased both the rate and strength of each muscular contraction as was expected. The heart contains many adrenergic receptors which are responsive to epinephrine, especially near the SA node, which initiates the contractions of the heart. Epinephrine acts to increase the release time of calcium from the sarcoplasmic reticulum via a cascade of reactions. The fact that epinephrine had a positive impact on the heart indicates that the heart was healthy and responsive to normal physiological chemicals and pathways.Addition of acetylcholine predictably lowered the heart rate of the frog. Acetylcholine blocks the cAMP cascade pathway that ultimately leads to calcium release, thus the frequency at which calcium is released is lowered and as a result, the contraction rate follows suit and lowers as well which is what you would expect from a fully functional heart. This part of the experiment was a success. The presence of Atropine, a parasympathetic system inhibitor, acted appropriately and increased the heart rate of the frog.The parasympathetic and sympathetic nervous system act antagonistically to one another and as a result, decreased activity in one serves to act as if an increase in the other had occurred. Addition of Atropine, in effect, should have had similar effects as the addition of epinephrine which it did. Exposure resulted in an increase in the rate of contraction and a mild but noticeable increase in the strength of contraction compared to the resting heart rate and magnitude which was what the response was predicted to have been.Neither caffeine nor nicotine had any visual effect on the hearts rate or strength of contraction. This was expected as both of these chemicals exert their effects by activating the release of neurotransmitters and hormones in the hypothalamus, specific ally epinephrine, which then affects the heart. Because these tested chemicals were applied directly to the heart and not placed in the bloodstream where they could produce an indirect effect, it is reasonable that no effect was noticed from the heart upon exposure to these chemicals. Procedure 4: The Refractory Period of the Heart The SA node is the pacemaker of heart.It is produces electrical currents that travel to the AV node and through the Bundles of His and the Purkinje fibers and stimulates the cells of the atrium and ventricles to contract. This is electrical conduction that is carried through gap junction of the intercalated disks separating heart cells and thus it is reasonable to infer that applying an electric current directly to the heart would interfere with the steady, rhythmic contractions normally observed in a healthy, undisturbed heart. Accordingly, as we applied a current to the heart, the cyclic contractions of the heart became erratic and unpredictable.No stea dy pattern was detectable in the muscular contractions. Some had longer periods between contractions while others had shorter time gaps between beats. This was expected as the heart would be receiving constant signals to contract along with the rhythmic electrical signals from the SA node itself and would result in interference and overlap of contraction signals which is exactly what was observed. This leads us to believe that both the electrical apparatus and the heart were working exactly as designed. Procedure 5: Effects of a Ligature on the HeartAfter placing the thread around the AV groove and tightening, the heart was clearly under a great deal of strength. Both the anterior and posterior segments of the heart swelled considerably, no doubt as a result of restriction of blood flow and buildup of pressure within the atriums and ventricles themselves. The AV node is a particularly sensitive portion of the heart to constriction as blood flow through the heart itself occurs at thi s junction. The heart contraction magnitude increased considerably while the contraction rate decreased substantially.Over the course of time when the thread was tightened, the heart appeared to get weaker and weaker until it finally gave out itself. Using the electrical apparatus, we tried to revive the frog and succeeded, however, a steady and consistent heartbeat was never again established and was much weaker and slower than before the thread was utilized. This indicated that heart damage had occurred and it was unlikely that any more significant and reliable data could be obtained from the frog’s heart and the experiment was finished as a result.Overall, the experiment can be considered a success as the appropriate responses to all the varying conditions were observed. While the experiment can be considered a success, the conditions with which the experiments were carried out were far from ideal. The experimental apparatus used was sufficient but hardly the equipment of choice. Far from accurate and precision, as well as the lack of ability to export numbered data from the labs computers, it is difficult to really analyze the data and produce concrete results that reflect the true magnitudes of effect each experimental variable had on the heart.

Saturday, September 28, 2019

Impact of Internet Usage On the Tourism Industry Essay

Impact of Internet Usage On the Tourism Industry - Essay Example The research identifies that there is strong evidence that the Internet usage shapes the context within which people plan their holidays and make bookings. This is due to some push and pull factors on the part of consumers as well as some industry-wide factors that have evolved over the years. This paper makes a conclusion that the main push factors for the use of the Internet in holiday planning and booking include convenience, completeness, comparability, accuracy and discounts and the reflection of contemporary values of individualism. There are other pull factors which mainly relates to the structuring of tourism entities that encourages the use of the Internet to plan and book tours. First of all, for competition purposes, most firms utilise the Internet and other forms of online communication to share information with clients and also pursue their quest for survival. Secondly, there are search engines that makes it convenient for potential tourists to acquire information and also for tourist operators to share their information. Due to the fact that there is a lot of cooperation in the tourism industry, most information about tourism destinations are online. And this again causes planners and bookers to go online to get more information about the destinations they ho pe t visit. Therefore, it is apparent that the Internet shapes the context for business in the tourism industry and this in turn gets workers and consumers to visit the sites and plan real and actual visits to sites of interest.

Friday, September 27, 2019

Construction Economics Essay Example | Topics and Well Written Essays - 3000 words

Construction Economics - Essay Example Vegetables, for example is a homogeneous product while soap is not. Because the consumer will not care who supplies the product, there is tougher competition among suppliers. There is freedom of entry and exit. Firms can easily enter the market without impediments brought about by old timers and should they decide that the market is no longer attractive, they can leave without problems. Suppliers of trout, for example, will experience this type of freedom. Lastly, there is perfect information, i.e., no unknowns in the market. Price, supply and demand information is available to all players regardless of size and status. Stock trading of Gold for example, has the information readily available for all players to use in their trade. It maybe hard to find a market under perfect competition, despite the examples mentioned above. However, it definition is made for the purpose of differentiating other market structures present in the real world (Baumol and Blinder, 2009, p. 199). Economics as a subject tends to be viewed as neutral and objective, even emotionless when expressed in terms of humanity. However modern economists have taken the view that motives and emotions do play an intrinsic part in economy principles and decision. Emotions affect businesses. In his paper, Gopal asserts that there is a fifth element in which business can retain customers and their profitability apart from the four P’s of marketing – a better product, a lower price, an attractive promotion, or a more convenient location (placement)—the fifth being people (2004). All businesses have human customers at the end of the chain, who are needed to realize profits. Gallup research found out that 70% of customers’ decisions are based on positive interactions with the sales staff (cited in Gopal, 2004), thus the evidence of an emotionally-driven economy. Staveren shares the same view in his dissertation that

Thursday, September 26, 2019

Amazon Case Study Example | Topics and Well Written Essays - 1250 words - 1

Amazon - Case Study Example , the organization was an online bookstore but it diversified its operations to include services such as DVDs and VHS tapes, software, electronics, video games, music CDs, furniture, clothing, MP3s, and food items. Technology ensured that E-books could eclipse the sale of hard copies and Bezos took advantage of it (Stone, 2012). This was in recognition to what Amazon had done in making online shopping popular. In order to ensure that its products are closer to the customer, Amazon operates different retails websites for several countries including US, United Kingdom, Canada, Germany, China, Spain, Italy, France and Japan. In addition, the organization operates international shipping lines to given countries for delivery of its products to its customers there (Enright, 2010). The main competitors for the organization are Apple Inc., eBay Inc., buy.com, Google, Barnes & Noble, Inc., Wal-Mart.com USA, LLC, and Catalog & Mail Order Houses. This is because the companies are in the same business and they have been able to establish themselves in the market as well. These competitors operate several websites that customers can use to purchase their wares. In addition, the competitors such as Apple Inc offer a diverse number of services that can be used to rival Amazon. However, in order to stay ahead of the game Amazon ensures that it produces services that are not available in the other online retailers. For, example it was the first to introduce an international shipping line for transporting goods to its customers (Enright, 2010). The relationship between Amazon and publishers based in New York is very good because Amazon is able to sell books everywhere (Stone, 2012). This means that the organization has already established itself and thus customers trust its operations. Because of its policies, which are to satisfy the customer at all the times, Amazon has been able to create a huge client base. In addition, the existing clients for Amazon act as its marketers

Wednesday, September 25, 2019

EFFECTIVE PROGRAMS FOR HISPANIC STUDENTS Essay Example | Topics and Well Written Essays - 7000 words

EFFECTIVE PROGRAMS FOR HISPANIC STUDENTS - Essay Example Ð s bilinguÐ °l students first intense encounter with the English lÐ °nguÐ °ge Ð °nd with Ð mericÐ °n culture Ð °nd society, schools must overcome sociÐ °l Ð °ttitudes opposed to the sociÐ °l Ð °nd Ð °cÐ °demic development of bilinguÐ °l leÐ °rners. Successful schools creÐ °te Ð ° productive Ð °cÐ °demic environment Ð °nd Ð °n Ð °ccepting community. Ð lthough schools cÐ °nnot chÐ °nge the sociÐ °l reÐ °lity, they cÐ °n creÐ °te Ð ° different society within their wÐ °lls. Getting to know the students Ð °nd their fÐ °milies Ð °s well Ð °s welcoming their lÐ °nguÐ °ges Ð °nd cultures cÐ °n build Ð ° coherent community where the bilinguÐ °l progrÐ °m becomes Ð °n integrÐ °l pÐ °rt of the school. Improvement of bilinguÐ °l progrÐ °ms necessitÐ °tes fundÐ °mentÐ °l chÐ °nges within the whole school becÐ °use the overÐ °ll quÐ °lity of the school will Ð °ffect the bilinguÐ °l progrÐ °m. For the most pÐ °rt, good bilinguÐ °l progrÐ °ms exist within good schools. To creÐ °te Ð ° sound context for bilinguÐ °l leÐ °rners schools should set cleÐ °r goÐ °ls, creÐ °te Ð ° bilinguÐ °l biculturÐ °l society, integrÐ °te the bilinguÐ °l progrÐ °m into the school community, know the bilinguÐ °l students, provide leÐ °dership Ð °nd support for the bilinguÐ °l progrÐ °m, set high expectÐ °tions for bilinguÐ °l students, hire quÐ °lity personnel willing Ð °nd prepÐ °red to work with bilinguÐ °l students, estÐ °blish productive pÐ °rtnerships with pÐ °rents Ð °nd communities of the bilinguÐ °l students. Commitment of principÐ °ls Ð °nd mÐ °instreÐ °m stÐ °ff to the progrÐ °m Ð °nd the students mÐ °kes it possible for bilinguÐ °l progrÐ °ms to be integrÐ °ted into the whole school. Ð ll stÐ °ff Ð °nd not only the bilinguÐ °l stÐ °ff should be responsible for the bilinguÐ °l students educÐ °tion. In turn, the bilinguÐ °l stÐ °ff should pÐ °rticipÐ °te in generÐ °l school Ð °ctivities Ð °nd decision mÐ °king. When curriculum improvement or speciÐ °l progrÐ °ms Ð °re introduced, the bilinguÐ °l progrÐ °m should Ð °lso be included. RegÐ °rdless of

Tuesday, September 24, 2019

International strategic management - Case study (Emirate airline)

International strategic management - (Emirate airline) - Case Study Example The major segment of the stakeholders, the customers and their interests were overlooked by the company when they too much focused on other aspects of the operations of the company. The customer service standards have been adversely affected and the reputation of the airline has been affected badly in the few years. In an ever changing world of business, customers have attained the topmost priority and the bargaining power of the sellers is low compared to the buyers at present. Moreover, competition has been increased a lot because of the new organizations entering into the airline business which forced Emirates airlines to think strongly in terms of restructuring its business policies and strategies to suit the needs of the current business world and the stakeholders. At present Emirates airline has started to reinforce its competitive power by implementing many revised strategies to make the customers happy. Owned and administered by some of the royal family members of the Dubai administration, the major strength of Emirates airline is its immense financial capabilities. Money is not a barrier for emirates airline to try and test new strategies in its business to satisfy the customers. But this enormous financial strength, one way or other misled the company towards unwise strategies like untimely diversification overlooking the interests of the passengers. The rapid progress of Dubai towards becoming the world’s topmost business hub has provided immense scope of business for Emirates airlines. At present, tourists from all over the world selecting Dubai as their favorite destination for spending their leisure time because of the big shopping facilities it offers to the visitors and Emirates airlines can utilize these opportunities for their advantages. Major airliners like Air India, Etihad, Gulf air, British airways, Qatar airways etc are raising stiff challenges to the smooth operations of Emirates airlines. These competitors are offering cheap

Monday, September 23, 2019

Mini leadership assigment Assignment Example | Topics and Well Written Essays - 500 words

Mini leadership assigment - Assignment Example Likewise, this brief analysis will consider the case of Robert Webb as a function of the key decisions and actions he has made within Hilton Hotels. As stated, one of the primary goals that motivated Robert Webb was a desire to streamline and update the Hilton Hotel brand. However, rather than falling into a pitfall of making broad and sweeping changes straight away with careful insight and collaboration with key shareholders, Webb slowly delved into the issue; utilizing both a top down and a bottom up approach (Press Release 2009). In this way, Webb typified the very definition of good leadership by exhibiting his keen levels of awareness by carefully communicating and listening to key shareholders (Aptio Highlight 2012). Similarly, by taking such an approach, Webb was able to lead from below rather than dictate from the top. Due to the support and shareholder buy-in, Webb’s changes became that much easier to institute company wide. A particularly unique concept of how Robert Webb engages with his shareholders is his primary emphasis on the communication process as a means of differentiating the needs and positions of key shareholders as a way of making an informed decision based upon the facts (Hickins 2012). Whereas many flawed leaders are quick to rush to judgment based on incomplete information and still others are fearful to act on any type of information for fear of making a mistake, Webb appears to split the difference between such positions nicely be actively seeking out knowledge and input from his shareholders and then after considering this at length – acting upon it. Says Webb of this process: â€Å"We’re only able to solve this with truthful, honest communication,† Webb says. â€Å"When people say ‘This is hard, I’m not sure I’m with you anymore,’ you need to get everyone to remember it’s about one team, one vision, and let’s get

Sunday, September 22, 2019

Engineering ethics Assignment Example | Topics and Well Written Essays - 500 words

Engineering ethics - Assignment Example The National Society of Professional Engineers that is based in the United States of America put forward guidelines to do with Professional Behavior and Standards of Ethics to be upheld by Engineers in 1946. These Rules involving Professional Conduct and Canons of Ethics that were supposed to be followed by Engineers evolved to the current Code of Ethics, implemented in 1964. These appeals eventually resulted to the formation of the Board of Ethical Review in 1954. Cases in engineering that involve ethics are very hard to solve due to the fact that they lack appropriate answers, but the 500 professional engineering consultants and advisors from the Board of Ethical Review have assisted in passing judgment on such cases and also shedding some light to the ethical matters engineers face in a day to day basis. Presently, subornation and administrative dishonesty is being dealt with by a number of professional organizations and commercial groups all over the world.  Nevertheless, different matters have come up, they include:  offshoring,  viable progress, and environmental conservation, that the engineering business is required to deliberate on and look into. When looking into engineering ethics one ethical predicament is the fact that an engineer is required to put forward the name of any engineer going against the engineering Code of Ethics to the proper authority. This is due to the fact that this engineer going against the engineering Code of Ethics or standards may pose a conceivable risk to civilians from a customer or business not adhering to the engineers instructions. Looking at the first ethical standards required by the engineering Code of Ethics, this responsibility supersedes the obligation to a customer and/or employer. An engineer could get into trouble by having their license annulled, even in the case that refusal to report that kind of a threat to the relevant authorities does not lead to any loss of human life or injuries. In most instances, this

Saturday, September 21, 2019

Taliban vs Islamic Republic of Afghanistan Essay Example for Free

Taliban vs Islamic Republic of Afghanistan Essay Afghanistan is a mountainous land-locked country, which is one of the central Asian countries. In addition, it is an Islamic country that Islam religion has played a significant role in governing it. In Afghanistan Many governments had been changed in past several decades. For instance, the Kingdom of Amanullah Khan, the Kingdom of Mohammad Nadir Shah, Mohammad Zahir Shah, The Communist Regimes, the Islamic State of Afghanistan, Taliban Regime, Interim Government, Transitional Government, and the Islamic Republic Governments. As most of us agree that the Islamic Republic of Afghanistan changed very much in contrast to passed governments, especially Taliban Regime. This piece of writing concentrates on similarities and differences of Taliban Regime and the Islamic Republic of Afghanistan. The similarities are fewer among the mentioned governments; however, the differences between them are several. First the similarities will be discussed; secondly the differences will be pointed. The first similarity between these two governments is that in Taliban Regime laws and regulations of Islam was implemented and maintained in according with Sharia’s laws. It always tried to carry on the Islamic laws on people and disputes. There were three types of courts such as, Primary Court, Appealing Court, and Supreme Court. In a similar way, the Islamic Republic of Afghanistan is also trying to implement Islamic rules and regulations. It is also seeking to help people by solving the disputes by carrying on the rules of Islam. For solving the cases and disputes, the Islamic Republic of Afghanistan is structured three types of courts, for instance, Primary Court, Appealing Court, and Supreme Court. Another likeness between Taliban Regime and the Islamic Republic of Afghanistan is the centrality of government in Kabul. From the first invasion that Taliban did, they had the plan take the control over Kabul, after capturing the Kabul City, Taliban decided to establish their central government in Kabul City. For all of their time in government, their central government was located in Kabul. Similarly, the Islamic Republic of Afghanistan, from the beginning of its government, the central government organizations are located in Kabul City. The third similarity between those two mentioned governments is the patronage of some foreign countries of both governments, Taliban Regime and the Islamic Republic of Afghanistan. When Taliban came to the power, Saudi Arabia, Pakistan, and reportedly United States of America were the strongest supporters of Taliban Regime. The first country that supported them was Pakistan. Pakistan always announced their support of Taliban Regime. Furthermore, it also provided the Taliban Regime an enormous amount of money and military equipments. Likewise, the Islamic Republic of Afghanistan is also supported by some countries, such as, USA, some European Countries, Japan, India, Turkey, and many others. They all give any kinds of support for the government of the Islamic Republic of Afghanistan. The most obvious difference among these two governments is in education. For example, in Taliban Regime, there were no education facilities for females. Females were not allowed to attend schools and universities. They were all far from education. Taliban’s thought was that if a girls or a woman go to school, they would learn not Islamic principles. In contrast, in the Islamic Republic of Afghanistan, females are allowed to join schools, universities and other education centers to have education. Moreover, the government is also trying to provide opportunities for both males and females to get educated and even to complete their educations outside Afghanistan. The next very important difference between these two governments is entertainment. In Taliban Regime there was not any kind of entertainment for pleasure and enjoyments. There was just one TV and one radio station by the name Islamic State TV and Radio Station that showed and played just all the fundamental issues of Islam. There were no music, movies, cinemas, and parties. Even in wedding and other parties if someone played music, he or she would be punished and sent prison. On the other hand, In the Islamic Republic of Afghanistan, there are more than twenty TV channels and almost eighty radio stations that bring enjoyments and pleasure in people’s lives. People can have music in their weddings and parties. They can play music, watch TVs, and listen to radios. Another distinction between these two mentioned governments was the governing system of each. For example, in Taliban Regime, the government was just over several provinces. They did not have control all over Afghanistan although they had a central government in Kabul. Their government was always in risk that one day it would be collapse. Some of the important offices were not run properly. There was not good management in ministries. Corruption was in most ministries, especially in courts. Instead, the Islamic Republic of Afghanistan contains a good and proper governing system. It is trying to offer chances of development for its employees and offices. It has got line by line authority of command. It is a selective government. There is National Assembly of Afghanistan. Furthermore, members for National Assembly of Afghanistan are selected by people. There are appropriate procedures of doing something in government offices. The other difference between Taliban Regime and the Islamic Republic of Afghanistan is that in Taliban Regime women were not allowed to get out of their houses lonely. And they were not allowed to walk lonely in the markets and streets. If a woman found alone in anywhere in the city, one of her family member would be punished. Conversely, there is no one that people would afraid of them in the Islamic Republic of Afghanistan women are free to go anywhere like restaurants and markets. The economical perspective is another difference among Taliban Regime and the Islamic Republic of Afghanistan. In most of the provinces of Afghanistan during the Taliban period were wars happening. Therefore, people lift their homes and went to other countries. There were no farmers, no engineers, no doctors, overall no professionals that could help Afghanistan’s economy to develop. The government income was very less but the prices for goods were so high. No one invested in Afghanistan because being insure about the future of government. In contrast, in the Islamic Republic of Afghanistan, countries are hardly trying to invest in Afghanistan’s infrastructures. The government by itself is seeking to provide job opportunities for Afghan people. Professionals who lifted Afghanistan in Taliban Regime are coming back to their country to bring new ideas of development. In conclusion, it is now clear to most of us that Afghanistan had a very old history. Furthermore, the above facts show and indicate that Afghanistan passed a very difficult situation. The hardest situation that Afghanistan crossed through is the Taliban Regime. Although, some people are in support of Taliban Regime in past, but now some people are against them because of some difficulties in compare to this government, the Islamic Republic of Afghanistan. Although there are some similarities between these two governments, but there are several differences between them.

Friday, September 20, 2019

Scope Of Study And Limitations English Language Essay

Scope Of Study And Limitations English Language Essay At the mention of the term chick lit, it is unavoidable to assume that it is a colloquial form of chick literature or something more elaborate. Campbell (2006) puts it aptly when she says that we should acknowledge that the very term is demeaning and probably peppered with a tinge of sexism. Chick is a derogatory term for the presumably empty-headed girls or young women who are both the characters and the readers; lit is an ironic reference to the assumed lack of quality writing in the form (p. 487). Most definitions of chick lit outline its characteristics; highlight the general plot, the illustrations on the cover and its target audience which do not quite explain the genre as a whole or do it any justice. This study therefore will use the definition describing the genre as heroine-centred narratives written by women that focus on the trials and tribulations of their individual protagonists, to appeal to other women (Kent, 2007 Smith, 2008). Chick lit has been at the brunt of a lot of criticism. According to Razdan (2004), it is wildly successful and that is where the problem lies. Most critics cannot seem to get past the covers in pink or fluorescent green, highlighted with flirty, fashionable accessories like purses or high heels (Ferriss Young, 2006b). However, it does not end there. The major attack is due to it reflecting postfeminist values through its protagonists, themes and plots. The characters in chick lit are young women with newly found independence dealing with careers and the demands of urban pop culture (Campbell, 2006). Ferris Young (2006b) describe them as women who commit errors at the workplace, drink excessively at times, are hopeless when it comes to cooking, or are attracted to unsuitable men quite unlike the flawless women of romance fiction. In short, these characters generally embrace or portray postfeminist values, acknowledging that feminism has taken place and won them equality but all the same, they do not want to be called feminists because of the indulgences feminism has rejected in the past like romance. When it comes to the themes, despite their timelessness and universality, they seem to be rubbing people the wrong way probably because the lifestyle choices this novels centre around are seen as a betrayal of feminism and its call for equality (Davis-Kahl, 2008). Unfortunately for those who hold this view, the themes addressed in chick lit are claimed to be the representation of sociological truths about womens lives today (Knowles, 2004). Although this might seem unsettling, Ferriss and Young (2006b) put forward that chick lit focuses on the issues dear to cultural critics heart. It appears that some just refuse to acknowledge that times are a changing. Looking at the plot, Knowles (2004) claims that many variations can be found in the genre itself but the fundamental structure of the main character looking for satisfaction in a romance-consumer-comedic vein usually characterizes writing in these texts. The inevitable fact for this genre is its broader focus on relationships (Davis-Kahl, 2008, p. 5). Almost every novel has a protagonist pining for a man, dealing with issues like weight, self-image, career burnout and other things along the way once again reflecting these post-feminist values. In her paper, Glasburgh (2006) puts forward five postfeminist characteristics defined by Faludi (1991): 1) negative reaction to second wave feminism, 2) focus on the individual instead of a collective sisterhood, 3) desire for more traditional femininity through domesticity, consumerism, romance, and motherhood, 4) female identity crisis causing fears of a man shortage, a loudly ticking biological clock, and career burnout, and 5) feelings of anxiety over ability to make the correct future decisions. Based on content analysis on ten chick lit books, she concluded that the protagonists generally did reflect characteristics of postfeminism (Glasburgh, 2006, p. 76). These postfeminist characteristics are what critics are debating about. Some feel that chick lit should be taken seriously because it is about the current generation of women while others feel chick lit is force-feeding the current generation with postfeminist values. This study attempts to explore students perspectives on this matter. 1.2 Statement of Problem Even before the existence of chick lit, womens writing has suffered a long history of scoffing (Davis-Kahl, 2008). They have been described as frothy, prosy, pious, pedantic (Eliot, 1856, p. 35) and women writers have been referred to as a damned mob of scribbling women (Ticknor, 1913, p. 141). On the 23rd of August, Beryl Bainbridge, then Booker Prize favourite, called Bridget Joness Diary a froth sort of thing (Davies, 2001), echoing George Elliots words two centuries before. At that point, chick lit had become the new form of womens writing which was under attack. This intentional sidelining of womens fiction has been said to stem from sexism. Both men and women place value on different things such as men on sports and women on fashion and as a result, all things associated with men have been viewed as important while women pursuits have been considered trivial, transcending even into the value placed on books (Woolf, 1929). Chick lit has now been subject to bashing by critics for more than a decade. The most popular claim is that chick lit is force-feeding society with postfeminism values while supporters of the genre claim that chick lit is merely reflecting todays culture. Whether or not chick lit has been affecting culture or the other way round is yet to be seen as not much research has been done in that area. Most certainly, chick lit is a force to be reckoned with based on its soaring popularity. One thing that must be noted in light of this situation is that there has been very little research on the area of chick lit in the academic field. Even in the small number of researches that have been conducted, the majority of it focuses on content analysis from romance, feminist and postfeminist perspectives. This study will focus on the students perspectives towards chick lit from a postfeminist approach as opposed to stand alone text analysis. In their courses on classic womens fiction and chick lit, Ferris and Young (2006b) have concluded that students were certain that despite the fascinating cultural issues raised by chick lit novels, they could not quite contend with the work of Jane Austen, the Brontà «s, Virginia Woolf and Zora Neale Hurston but were unable to state why. This study attempts to go a step further in trying to uncover the issues in which students can relate to and understand the reasons behind it. 1.3 Purpose of Study This study aims to:- Find out the perspectives of students towards chick lit in relation to post-feminism. Uncover the reasons behind these perspectives. 1.4 Research Questions 1. What are the perspectives of students towards chick lit in relation to post-feminism? 2. What are the reasons behind these perspectives? 1.5 Significance of Study The results of this study will reflect the reception of undergraduate students towards chick lit from a postfeminist point of view. It will also explore the reasons behind these perspectives. These results will help to determine whether chick lit should be incorporated into the syllabus to be considered as part of a genre of literature like classic womens fiction. If the reception towards chick lit in light of postfeminism is found to be good, even on a micro-level, it opens up a very viable premise for chick lit to be used as a foundation for teaching literature. Allowing students to utilize materials which they can relate to as a basis of their exploration and providing them with the ability to clarify the plus points as well as shortcomings of a book or a genre is powerful (Davis-Kahl, 2008). Characteristics of postfeminism have been found to be present in chick lit novels to a certain extent. Therefore, chick lit has been claimed to be the document of a new generation quite unlike the era in which writers like Jane Austen and the Bronte sisters lived in. While it is important to note that cultural, social and geographical factors counts for something, the ability of students to relate to a piece of work does a lot to help discuss its literary value. In fact, these novels have the potential to be used in the classroom to explore the generational differences in feminism, uncover the reasons why classic fiction stand the test of time, and to develop an appreciation for the intricate plots, subtle characterizations, memorable language of such works (Ferriss Young, 2006b). Chick lit can be used as a basis for discussions as to the reasons for the significance of womens writing, the changes it has undergone, and the opinions of women in fiction, be it popular or literary. This evolution that fiction in general and womens fiction has gone through is an area worthy of study especially due to its popularity, ease of access and representation of issues that modern women face (Davis-Kahl, 2008, p. 8). Furthermore, chick lit will be viewed as an important representation of modern womens writing, doing this new area of popular womens writing some justice (Ferriss Young, 2006b). This establishment of chick lit as a learning tool or viable area of study in the academic sphere will eventually lead to it being readily available in academic libraries allowing students with interest to gain access to them. 1.6 Scope of Study and Limitations Participants involved in this research are Year 3 Trimester 2 Bachelor of Arts (Hons) English Language students selected through purposive sampling. This study has a number of limitations. First, the sample may not accurately reflect the opinions of students in general towards chick lit. Secondly, the sample does not contain an equal mix of genders to accurately reflect views towards chick lit. Thirdly, some participants may be unfamiliar with the genre itself and therefore incapable of providing their perspectives towards it. However, a brief set of definitions are provided in the questionnaire to help respondents to familiarize themselves with the subject area. 1.7 Definition of Key Terms Chick lit : heroine-centred narratives written by women that focus on the trials and tribulations of their individual protagonists, to appeal to other women (Kent, 2007 Smith, 2008). Feminism: à ¢Ã¢â€š ¬Ã‚ ¦the belief in the social, political, and economical equality of the sexes (Rowe-Finkbeiner, 2004) Post-feminism : A shift away from the feminist idea of needing to right the wrongs of a patriarchal society with regard to women (Faludi, 1991). Post-feminist Backlash Theory: The claim that popular culture has been the direct cause of a backlash on feminism, understood as postfeminism, by attempting to blame it for the supposed misery of women today and calling for a return to a more traditional femininity (Faludi, 1991). 1.8 Organization of the Thesis This study consists of a total of five chapters; Introduction, Literature Review, Methodology, Findings Analysis, and Discussion Conclusion. The first chapter which is the Introduction addresses the background of study, statement of problem, purpose of study, research questions, significance of study, scope of study and limitations, the definition of key terms and the organization of the thesis. The second chapter, Literature Review will outline the history of chick lit, the history of post-feminism, address the five post-feminist characteristics used in this study as well as discuss past researchers study. The third chapter, Methodology will explain the research design, sampling, instruments used for data gathering, the pilot study, procedures as well as the data analysis. The fourth and fifth chapter will present the findings and discuss its significance in relation to the study as well as provide recommendations for further research respectively.

Thursday, September 19, 2019

Globalisation and China’s Environmental Problems Essay -- Impact USA o

Is the lifestyle of people in Europe and the USA a major cause of China’s environmental problems? One of China’s best successes has in turn been one of its biggest downfalls. One of the main problems is China’s greatest success which has been its phenomenal economic growth. This is one of the main drivers of the current environmental problems that the country faces. Factories dump pollutants into the air and water. It is difficult to see the Chinese government making the significant sacrifices required to improve their environment if it means slowing down their economic growth. In order to understand why China is in such environmental difficulties we need to understand why the lifestyles of people in Europe and the US could be to blame. The first area to consider is the environmental issues that China is currently suffering with. Once this is established I can assert what impact the US and Europe has in relation to these issues and what actually causes them. In linking the events it will be easier to see the chain of events. To do this I am going to work backwards and understand the issues that exist within China and then secondly what they are a result of. This will give me the background of why China’s environmental issues have become so dire. According to the Worldwatch Institute the rapid industrialization has polluted many lakes and streams resulting in chemical pollution and increased algae blooms leaving the water undrinkable. These combined issues are then causing knock on effects to the aquatic life by staving them of oxygen. Many areas are also suffering with an increase in dust storms; these have been a cause of over agricultural use. These increased storms would not cause many problems but now they can ... ... U.S. Firms driving pollution in China. Web. 16 March 2015 http://news.mongabay.com/2007/0822-wsj.html (accessed 12th April 2011) The Open University (2009) U116 Environment: journeys through a changing world, Block 5, â€Å"Changing China†, Milton Keynes, The Open University China â€Å"Unfairly seen as eco-villain†. Web. 16 March 2015 http://news.bbc.co.uk/1/hi/sci/tech/8100988.stm Member states of the EU. Web. 16 March 2015 http://europa.eu/abc/european_countries/index_en.htm The US-China business council, table 7: China’s top trade partners. Web. 16 March 2015 http://www.uschina.org/statistics/tradetable.html Fast food globalisation, available from http://schoolworkhelper.net/2011/02/fast-food-globalization/ (accessed 19th April 2011) List of countries by population. Web. 16 March 2015 http://en.wikipedia.org/wiki/List_of_countries_by_population

Wednesday, September 18, 2019

Chaucers Canterbury Tales - The Miller’s Tale and the Life of Christ E

The Miller’s Tale and the Life of Christ      Ã‚  Ã‚  Ã‚   When Chaucer wrote The Canterbury Tales, he created a great majority of the individual tales by "borrowing" and reworking material from various sources. Most of these stories would have been very familiar to his medieval audience, and the changes he made in the standard version of these tales for his work would have been a form of tacit communication that would have added an extra dimension to each of them. Howard says that "... the tales possess a relatedness of their own within a world of other texts. They can be understood only with reference to shared formulas of language or generic traits..." (448). In the Miller's tale Chaucer parodies the Knight's Tale, which itself was "adapted from a longer tale ... from Italy ... from Boccaccio" (Howard 448), by combining and satirizing highly irreverent references to the life of Jesus Christ with the story of Oedipus to make the tale as bawdy and comical as possible. The Miller's tale introduces a carpenter, John, his wife, Alison, and a student lodger, Nicholas. The identification of John as a carpenter immediately causes the audience to relate these characters to another famous carpenter and his wife, namely, Joseph and Mary from the Bible. (quote) The character of John is similar to Joseph not only because of their shared profession, but also because of the shared situations with their wives before marriage. Chaucer mentions how it was a rather rash move for John to marry Alison, a woman much younger than he. He says "He might have known, were Cato on his shelf,/A man should marry someone like himself" (89). Just as Joseph was wary of marrying Mary because she was already pregnant such that he "did not want to expose her to p... ...t flood, cuts loose the ropes holding his tub to the ceiling and falls to the ground, breaking his arm in the process. The ridicule that John receives from the neighbors who have been told by Alison and Nicholas that he is insane, serves to create enough of a triumph as to symbolize Christ's resurrection. The triumph would not have been nearly as dramatic if it had merely consisted of Nicholas's recovery or Absalon's defeat because it would not have fulfilled Nicholas's main goal of "killing" his father and "marrying" his mother. Works Cited Chaucer, Geoffrey. The Canterbury Tales. England: Penguin Books, 1977. Howard, Donald R. Chaucer: His Life, His Works, His World. New York: E. P. Dutton, 1987. New International Version. Holy Bible. Michigan: Zondervan Bible Publishers, 1988. Wilson, A. N. Jesus: A Life. New York: W. W. Norton & Company, 1992.      

Tuesday, September 17, 2019

Example of cover letter for support worker Essay

Dear Sir/Madam, I am very glad to apply for vacancy with your organisation and I believe I have the skills and personal qualities for the stated job. My various work experiences involved working in different environment, situation and country. I have carry out my duties efficiently wherever I am attached. As a teacher in abroad, I get opportunity to learn different language, cultures, and environment and mix up with different ethnic group of people. Currently, I am working in a residential home as Support worker where my main duties includes assisting with personal and social care, facilitating activities, promoting positive behaviour, assisting with medication and hospital appointments, giving physical and emotional support where necessary and help people to live fulfilling life with high spirits. This has made me realise that I love any work, I would get more satisfaction and enjoyment from working. In addition to my growing knowledge of job, I can offer many skills gained from study, work and other activities, for example: Analysing complex numerical and verbal information; Working enthusiastically and productively under pressure; Good knowledge of English writing and speaking; Dealing professionally with a wide range of people; Working in a variety of teams, Ability to lead and develop team; Overcoming obstacles and negotiating for support I need; Planning and organisational skills; Understand & able to complete the DWOR; Flexible for any additional job, shift and different site. I assure to work hard to give my best with sincerity to satisfy your team, if I get opportunity. Hoping for positive consideration of my sincerely request. Thank you. Sincerely

Monday, September 16, 2019

Cell Cycle Essay

cell growth, normal functions What occurs in G1 in the cell cycle? Cell cycle What is the series of events that cells go through as they grow and divide? G1 What is the longest stage of the cell cycle called? interphase During what stage does the G1,S,and G2 phases happen? Mitosis During what phase of the cell cycle does mitosis and cytokinesis occur? Mitosis During what phase of the cell cycle does cell division occur? S (synthesis) During what phase of the cell cycle is DNA replicated? G1 During what phase of the cell cycle does the cell grow? G2 During what phase of the cell cycle does the cell prepare for mitosis? 4 How many stages are there in mitosis? Prophase, metaphase, anaphase, telophase Put the following stages of mitosis in order: anaphase, prophase, metaphase, and telophase G1, S, G2, M Put the following stages of the cell cycle in order: G2, S, G1, M Cell grows, DNA replication, cell prepares for mitosis, cell division Put the following actions in order: DNA replication, cell grows, cell division, cell prepares for mitosis. For efficiency, the process would take too long if it was bigger Explain why cells don’t just continue to grow larger as organisms grow larger. Why do cell divide? (Write in complete sentences) DNA replication What occurs in S phase of the cell cycle? cell prepares for mitosis What occurs in G2 phase of the cell cycle? cell division What occurs in M phase of the cell cycle? nuclear membrane disapears, spindle fibers form chromosomes condense What occurs in prophase phase of the cell cycle? chromosomes line up at equater What occurs in metaphase phase of the cell cycle? sister chromatids pull apart What occurs in anaphase phase of the cell cycle? chromosomes have separated/ ribosomes begin to form What occurs in telophase phase of the cell cycle? Interphase- G, S, G2 normal cell growth/prep for division Missing from this are Interphase and Cytokinesis. What are they, and when do they occur? (Interphase) physical splitting of the cell Missing from this are Interphase and Cytokinesis. What are they, and when do they occur? (Cytokinesis) D Identify whether they are haploid (H) or diploid (D): cells at end of mitosis H Identify whether they are haploid (H) or diploid (D): cells at end of meiosis D Identify whether they are haploid (H) or diploid (D): liver cell H Identify whether they are haploid (H) or diploid (D): sperm H Identify whether they are haploid (H) or diploid (D): egg D Identify whether they are haploid (H) or diploid (D): skin cell H Identify whether they are haploid (H) or diploid (D): gamete D Identify whether they are haploid (H) or diploid (D): somatic (body) cell 1 copy of every cell What is a haploid? 2 copies of every cell What is a diploid? 46, 23 Human cells: diploid # ____ haploid #_____ 1. crossing over/ mixing DNA from parents 2. produce gamets Explain how meiosis increases genetic diversity in 2 different ways: 2 # cells produced in Mitosis 4 # cells produced in Meiosis replace cells+get bigger Reasons for occurrence in Mitosis making gametes for sexual reproduction Reasons for occurrence in Meiosis 1 # of divisions in Mitosis 2 # of divisions in Meiosis no Includes crossing over (Y/ N) Mitosis yes Includes crossing over (Y/ N) Meiosis somatic Kind of cells using it (Mitosis) gamets Kind of cells using it (Meiosis)

Sunday, September 15, 2019

The Strengths and Weakness of the Airborne Express

In a highly competitive industry the structure of a firm is very important to its success. Today firms are moving away from the centralized structure of the past, and adopting a more decentralized structure (Management Challenges in the 21st Century p 315). The air express industry is no exception. FedEx, the leader in the air express industry since the late eighties, is also leading U.P.S. in the race to become decentralized. Airborne Express is not even in the race. In order to compete in today†s changing environment, Airborne Express needs to move away from its old fashioned centralized structure and form a more decentralized structure. The old fashioned structure is not the only variable that makes Airborne the follower in the air express industry. The Internet and information systems are transforming the air express market into an electronic commerce market, and Airborne needs to transform it†s operations to meet this growing market. This report describes the strengths and weakness of the organizational structure of Airborne Express. Furthermore, it also gives recommendations for future changes in Airborne Express. The first section of this report addresses how the organization of the firm evolved, and what changes are taking place structurally in its industry. The second section discusses labor issues in the air express industry and how they affect Airborne Express. The third section addresses the growing electronic commerce market and how it†s affecting the industry and Airborne Express. During the eighties many air express companies were formed and many were destroyed. However, three companies came out of this highly competitive period on top. They were FedEx, U.P.S. and Airborne Express. Airborne survived this highly competitive period by adapting to the external forces affecting the industry. One of the external forces affecting Airborne was the size of the competition. U.P.S. and FedEx were just swallowing up competitors. So Airborne decided the best way to compete was to be the low-cost provider of air express service. Robert Cline, CEO of Airborne explains their strategy â€Å"When you are up against UPS and Federal Express, those guys are so big and so well capitalized that you have to have a tool to fight with them. It wasn†t going to be size; it wasn†t going to be how well-known we were. So, we decided to be the low-cost operator.†(Washington CEO P 33). However, to become the low cost operator Airborne had to make many structural changes. One of those structural changes was that Airborne centralized its organization as much as possible. After all, why pay middle management high salaries when upper management can make all the decisions. Furthermore, what CEO would trust middle management to make decisions during the unstable period of the company†s history? Another major change Airborne underwent in the eighties, was to differentiate its service. Unlike its two major competitors, FedEx and UPS, Airborne changed its strategy to concentrate on providing services for large corporations (Airborne Express†s 10-K form p5). This strategic change not only gave Airborne product differentiation and market specialization, but also benefited by taking away the need for advertising. Therefore, it could save the $35 to $40 million it was spending a year on advertising, and use it to help become the low-cost operator (Washington CEO p 36). Airborne made important structural and strategic changes in the eighties, which contributed to its success. However, in the nineties, Airborne is reluctant to change with the environment. As mentioned earlier, many firms are moving towards a more decentralized structure. Airborne seems to be using the same structure that got it through the eighties. Consequently, its decision making is still coming from top management, and no responsibility is being delegated to lower management. FedEx however, has experienced growing success by using a decentralized structure. â€Å"Delegation, as demonstrated by FedEx, can lead to a more empowered work force and resulting heightened productivity and quality, reduced costs, more innovation, improved customer service, and greater commitment from employees† (Management Challenges in the 21st Century p 285). Airborne†s centralized structure is also one the reasons its been experiencing labor problems. The last few years have plagued the air express industry with labor problems that have kept CEO†s of major companies like UPS, FedEx, and Airborne Express on their toes (The New York Times Nov 1998). Since the UPS strike of 1997, air express companies are fighting to keep good relations with their workers. The Teamsters† strike with UPS over part-time and full-time help taught small business not to rely on one express company. UPS is not the only company having labor problems. With the use of lengthy negotiations and hefty salary promises FedEx has settled a labor dispute with its pilots, and are entering the year 2000 without labor problems (Institute for Technology and Enterprise P 12). Airborne Express, however, is experiencing major labor disputes with its pilots. Although under contract, Airborne pilots are not happy with management. A representative for Airborne claims â€Å"Airborne management has failed to implement key provisions in the contract†. This failure plus the firing of an Airborne pilot has the pilots angry (Traffic World P 1). Since the pilots are under contract, they can not strike, but they can stop flying volunteer overtime, which makes up 15 percent of Airborne†s flights. In November of 1998 the pilots voted to stop flying overtime (Traffic World P 3). Airborne needs to smooth over relations with its pilots soon, because the contract expires May of 2001. Therefore, unless Airborne settles this dispute, it will be facing an imminent strike. Another labor issue affecting Airborne is the Teamsters Union. Airborne signed a five-year contract with the Teamsters Union in 1998. There are three major provisions in this contract (Associated Press online p 2). 1. Provides improved working conditions for Airborne employees. 2. A Bonus for employees the first year, followed by a yearly wage increase for the last four years of the contract. 3. At least 50 percent of the current part-time work force will be changed to full-time by 1999, with the remaining 50 percent offered full-time positions by 2000. The last provision is could have consequences for Airborne Express. Using part-time help is a way for express companies to cut expenses by not having to pay full-time benefits. How will Airborne be able to keep up its strategy of being the low-cost operator if they lose the efficiency of a part-time workforce? Airborne Express needs to operate as efficiently as possible if they want to have the capital to compete in the growing electronic commerce market. Today the air express industry is faced with a technology that will force express companies to change organizational structure and basic operations. This technology is electronic commerce, or better known as the Internet. Presently, Internet sales make up 15 percent of the retail market, and are expected to make up 55 percent of the market by 2005 (Institute for Technology and Enterprise p 1). In order to compete in this growing market, many retail companies are changing their operations and selling products over the Internet. Because of this, there is a need for air express companies that can cater to the needs of online retailers. Express companies need to supply services such as just-in-time inventory or virtual inventory. In order to best describe the importance of this new market to Airborne Express†s future, I†m going to address the way FedEx is changing their structure to compete in this new market. One way FedEx is dealing with this new market is by providing just-in-time inventory services for companies. FedEx provides this service by connecting to an online retailer†s web site, and when a sale is achieved over the Internet, the order is placed directly with FedEx. Once FedEx receives the order, it picks up the product from the supplier and delivers it to the customer. This all takes place without the online retailer touching the product (Institute for Technology and Enterprise p 4). FedEx supplies this service for a percentage of the online retailer†s sales. There are three air express companies competing for control of this electronic market and Airborne is not one of them. The three companies are FedEx, UPS, and DHL. If the express industry is affected as much as predicted, Airborne could lose its ranking as third in the express industry to DHL. Airborne Express might be gambling on the hope that there will be companies who will fight this move to electronic commerce, and will give Airborne enough old fashioned express business for them to succeed. This is a major gamble. â€Å"Concepts like just-in-time manufacturing and mass customization were no longer just theory; a number of firms had carved out distinct niches in the market place by focusing on developing these capabilities in manufacturing and production. Tight supply chain integration was no longer perceived as a competitive advantage. It was being seen as a competitive imperative† (The Economic Benefits of Air Transport, 1997 p 23). Airborne needs to connect to the electronic commerce market before it loses the opportunity. In conclusion, Airborne made some wise changes to its structure in the eighties. These changes differentiated Airborne from its competitors, and allowed it to be the low-cost operator. However, in the last few years with Airborne†s failure to change with the environment and with labor disputes in its near future, the future for Airborne Express looks bleak. Unless Airborne wants to go back to transporting flowers it needs to rethink its strategy.

Tennyson Close Analysis

Tennyson was published in 1830 and is the text I have chosen to do closely analyze. The subject matter of the poem was taken from one of Shakespearean plays titled â€Å"Measure for Measure†, and the line: â€Å"Marina in the mooted grange,† gave Tennyson the inspiration to write of a young woman waiting for her lover. The two texts share a common theme of abandonment, as in Shakespearean play the young woman is also diligently awaiting the return of her lover Angelo after his desertion upon discovering her loss of dowry.Similarly to Shakespearean text, Marianne lacks action or any narrative movement, the entire poem serving as an extended depiction of the melancholy isolation a young woman experiences whilst pining for her vacant lover. The language, meter, format and tone of the poem contribute to the inherent themes of isolation, death and decay, which I will closely examine in this close reading exercise. Unlike some of Tennyson other works such as Ulysses, Marianne doesn't have a dramatic monologue although it does feature a refrain.This method isolates Marina from us, and the poem being written in a third person lyrical narrative makes the title guru unable to linguistically control her own poem. The refrain is the only part within the poem in which Marina is able to speak out directly to the reader as well as the only form of dialogue: in the first stanza, line's 9-12 â€Å"My life is dreary/He cometh not' she said:/She said, ‘l am areaway, areaway, I would that I were dead! Her desperation is evident to the reader, and ‘she said' being written in past tense is significant since we are left wondering of her fate as a result of her misery. The refrain undergoes minor changes throughout the poem, giving a small fragment of pope to both the reader and Marina who is stuck in a monotonous cycle of despair. In the second, third and fourth stanza she alternates between ‘day, night and light', in the final 9-12 lines of the stanz a, emphasizes that nothing really changes since her feelings of being ‘areaway continue regardless of the time of day.In the final stanza, in the 9-12th lines, the refrain changes dramatically from the continuous and unchanging refrain the reader had become accustomed to. Marina now Weeps' instead of ‘says' and asks ‘God' to end her misery, thus the plea is no longer a wish but a prayer and an appeal, signifying the end to all hope. She is now sure that ‘he' will never return and her recognition of this show that she accepts it. The use of the pronoun ‘he' in the refrain is interesting. We never learn ‘his' name or of his existence therefore his presence in the poem is very ambiguous.It could be that Marina is just waiting for a lover who has deserted her, or that ‘he' could be symbolic of a male dominant society that doesn't help her. The refrain shapes majority of the poem as it allows the reader to understand Marina's feelings, whereas th e language and the setting only serve as a metaphor for her internal anguish and isolation. Although the poem is static, meaning it involves no action, the pathetic fallacy and personification of the setting is a reflection of Marina's psychological decay as well as the world that she inhibits.In the first stanza, from lines 1 to 7, Marina's surroundings are described as ‘blackest', ‘rusted', ‘broken', Weeded and worn', and ‘lonely. Everything that is man-made is in a state of decay, symbolic for Marina's personal deteriorating and dissatisfaction of men. The iambic tetrameter, which sets the rhythmic, repetitive tone of the poem, is constantly interrupted by the refrain at he end of each stanza, symbolic to how Marianne can never feel at ease and is always in a state of psychological unrest.The three four-line rhyme units pattern of ABA CDC BEEF entrap the reader, since the E and F essentially remain the same in each stanza, which parallels with Marina's own entrapment. Words such as ‘shrieks and ‘cricked' in the sixth stanza between on line 2 and 5, are Tennyson use of onomatopoeia to further involve the reader in how Marina is feeling by using harsh and penetrating sounds. Through close analysis there are signs of hope Marina instills in us for both her fate and the return of her lover.In the first stanza on line 6, it is described that ‘unlisted was the clinking latch' emphasizing her hope for his return, and in the second stanza on line 8, when she ‘glanced athwart the gloaming flats,' although the use of ‘gloaming' is a morbid foreshadowing, Marina watches her surroundings as if she is waiting for a soldier to return from the battlefield and into her open arms. But as Marina deteriorates and hope fails her, so does the language in the poem.In the sixth stanza between lines 6 and 8, Marina descends into madness as her house becomes haunted by ‘old faces, glimmered thro' the doors, [old toasters, trod the upper floors, [old voices called her from without. ‘ The use of past tense with ‘glimmered' and ‘called' signifies that Marianne is still living in the past, as her libido flows backwards. She remembers happier times because she is haunted, and the psychological reversions as well as physical deterioration move in parallel order, creating overwhelming sense of degeneration and loss.In the last stanza, the sparrow's chirrup on the roof, [the slow clock ticking,' this first and second line stood out. ‘The sparrow is symbolic because it is a sign of impending death, in Christian homeboys the sparrow was seen as offering made by person without any means. As for the ‘slow clock ticking, this can be interpreted for the lack of time and the poem's constant circular motion before reaching its climax in the final stanza. However, because the clock is about to come to a halt it could also have the double meaning for Marina's impending death.Another liter ary symbol that Tennyson uses to draw up on Marina's yearning for her lover is the polar tree. The polar tree is a classic symbol of the renegade lover and his broken promise; it can be interpreted as a phallic symbol since it provides he only break in the otherwise barren and flat landscape. Within classic mythology the poplar tree is used in the text Metamorphoses, where Ovid describes how None, deserted by Paris, addresses the poplar on which Paris has carved his promise not to desert her. This interpretation is relevant to the reoccurring theme of abandonment and isolation within the poem.In the fourth stanza, the fifth line introduces the poplar tree as the ‘Hard by a poplar shook alleyway's silver-green with gnarled bark also making it's existence sound temperamental and deteriorating through the use of ‘gnarled bark and ‘silver-green', these adjectives making it unappealing in the mind of the reader. Marina lusts for the company of her previous lover, so whe n she sees the gusty shadow sway,' in the following fourth line of the fifth stanza, this is the remainder of the sexual dominance her lover had over her and his absence in her life which has been replaced by this desolate tree.The fact that she is still pining over his vacancy shows that he still holds power over her and is able to manipulate her, which could be said of women in society being under the control of men during Tennyson time. The poplar tree's isolation haunts Marina even in sleep, because it eternally serves as a remainder of the one who will never come. Death is also a prominent motif throughout the poem, as ‘dead' is repeated in the last line of every stanza in the refrain.In the climaxing, last stanza of the poem, Tennyson wrote on the sixth line ‘but she loathed the hour/When the thick-mooted sunbeam lay, this phrase is emphasized by the caesura directly prior to it, and the comparatively period lacking punctuation which follows. The words thick and â €˜lay give the reader the impression that Marina's world is coated in dust, suggesting that it is morality which weighs her down since her life is bleak and oppressive. This idea is further emphasized by the day drawing to a close when Tennyson wrote in the last stanza on the 8th line, ‘and the Dallas sloping toward his western bower. The imagery here is suggestive of the sun setting and her moving towards Angelo since the connotation of light has to do with living and mortality. The ending of the day, and the drawing of the poem can be interpreted as the ending of Marina's own life. In conclusion, much of Tennyson formation of the character Marina can be seen as a projection of his own psychological issues. His powerful use of imagery and pathetic fallacy illustrates the struggle Marina faces between life and death as she diligently awaits her lovers return.

Saturday, September 14, 2019

Group Assignment Essay

A group is a collection of three or more people who interact and attempt to influence each other in order to accomplish a common purpose. The purpose of a group or team may range from preparing a new advertising campaign, to sharing information informally, to making important decisions, to fulfilling social needs, or just coming up with a solution to help a friend in need. Groups are a fundamental structure for accomplishing a wide variety of human tasks. I love working in groups because they give you a chance to work together with new personalities and new, refreshing ideas. The only time I don’t like working in groups is when there are people who aren’t willing to put the effort they could and posses, into the work assigned. During our last two classes we were separated into groups of six and given different topics which we were supposed to come up with solutions for. For the most part my group worked very well together on the first topic. We had great communication, and everyone was able to share their opinion on the matter. I believe that our group showed all of the characteristics of a healthy group, and if I had to do future group work I would most definitely choose to work with that group again. We showed interdependence which is the relation between two or more people and how their relationship directly affects the other. First, we started off by explaining the topic to the group again, than we each took turns going around in the circle and explaining how we each felt about the subject. After each person was done, the group took turns asking that person about questions about their view of the subject trying to take in everybody else’s opinions as well as our own and taking them into consideration instead of just throwing out someone else’s idea. I believe we all held each other accountable as well; making sure that everyone was conforming to the group’s norms and working together towards the group goal. No one interrupted anyone else. We made sure that everyone had a chance to speak their mind without being criticized or looked down upon because of the way they were thinking. We took everyone else’s thoughts and put them together to come up with what we believed to be a good solution for the topic that we were given. I was in a group with Sonny and I believe that he took the leadership role within the group. He was the most vocal, and the person who got others to speak their minds. I also think that my role within the group was that of a supporter. I was encouraging different members of our group whether their ideas were accepted by the group, or dismissed. I have always been afraid or nervous of working in groups during class because I usually don’t know any of people in my group, but working in a group with unfamiliar people is better because none of those people have a bias opinion about you. You can speak your mind without having to hear somebody else criticize your opinions or thoughts. In conclusion, I believe working in groups is an easy and efficient way to come up with well thought out, plausible solutions for many different situations that you might not be able to come up with on your own or with just one other person. These past two days have given me a more broad understanding of groups, and how to participate in one.

Friday, September 13, 2019

Contemporary Issues in World Politics Essay Example | Topics and Well Written Essays - 1500 words - 1

Contemporary Issues in World Politics - Essay Example International trade is one of the aspects of the global political economy that are prominent with regards to international relations. Foreign investment is one of the resultant aspects of economic globalization. As nations continued to advance technologically after the industrial revolution, better means of transport and communication led to the movement of investors beyond political boundaries, especially during the colonial period (Oatley, 2011). As economies expanded, trade grew and exchange of goods and services between investors from different countries continued to grow. This made international trade a phenomenon of political scrutiny. The political view point depicts foreign trade as different from domestic economic activity (Jeffrey et al. 2000). Foreign trade between different countries generates various political issues that are of interest to the nation state, particularly issues regarding the financial and military security of a country. A nation exporting products to a foreign country increases its monetary wellbeing and also promotes job creation. Nevertheless, national security may be jeopardized especially if the product is used to strengthen a foreign country’s military strength (Gilpin, 2001). For example, the discovery of gun powder by Chinese researchers in the 11th century led to a great transformation of the world order by the 17th century and subsequent centuries. China as a nation state could not achieve the military might of European countries that resulted from the application the invention of gun powder (Friedberg, 2005). On the other hand, importing leads to the development of dependency of the receiving nation on foreign countries. It also leads to a reduction in national reserves thereby contributing to inflation. Moreover, local businesses as well as the labor market are threatened. On the other hand, the importing nation may experience security concerns

Thursday, September 12, 2019

Alcohol Anonomyous (St James Club) Essay Example | Topics and Well Written Essays - 250 words

Alcohol Anonomyous (St James Club) - Essay Example In these regards, confidentiality was observed. When the meeting opened the group leader and members had about four different sayings in the group session. There was a facilitator that guided the group from beginning to end. At the beginning the facilitator opened the floor for anyone to answer questions and to elucidate the general rules. Some of the rules were related to confidentiality and the others centered on how the group should respect each other. The group leader then opened the discussion to the other members and asked if anyone was having problems staying sober. One of the group members named Charles appeared to be the dominant group member but he also helped start the session. Each person had a supporter and Charles was having a problem with his supporter. The group dynamic was slightly off, as there were twenty men and only three women. Still, I believe in terms of numbers the size of the group was optimal for discussion. The group also had a strong diversity of age, wit h individuals there from age 18 to age 72. In all I can say this was a spiritually based meeting that was beneficial to the group members. Sitting in on this meeting I felt accepted and socially at ease; I appreciate the experience and have no difficulty understanding how this could help individuals in their troubles with alcohol.

Wednesday, September 11, 2019

Multimedia Assignment Example | Topics and Well Written Essays - 1500 words

Multimedia - Assignment Example The use of multimedia has become universal and has fully integrated in the field of education. An institution desires to modernize their induction tour with the latest technologies to enhance the experience for the newly inducted students and present a promising image of the college. Multimedia is also used in organizations for various purposes. Different types of technologies shall be discussed in the paper regarding their unique uses for organization. In the end, an effective solution will be proposed for the institution to incorporate technology in the induction tour. Task 1 2. Types of Multimedia used in Organizations 2.1 Promotion and Advertising Modern organizations have numerous platforms on which they can promote the image of their organizations. Most common use of multimedia is seen in the domain of promotion and advertising. The first step in this process is to define the audience that shall be aimed to be targeted with the promotional campaigns. Radio and television are am ong the conventional forms of multimedia used in the field of advertising. Radio tends to be cost effective as compared to TV and print ads. Internet technology has intervened in the lives of individuals to such a great extent that life cannot be perceived without it in the modern world. Organizations use the medium of internet to reach a larger set of audiences. According to Kawamoto; there are over 1 billion internet users worldwide. Advertisements and promotional campaigns are run on social networking sites, search engines and company owned websites. Another good approach to promote the name of the company is to make a profile for the company on Facebook, MySpace and Twitter. Current campaigns and latest promotions can be advertised through these profiles. 2.2 Digital Poster Digital posters are defined as the displays that are electronically updated with respect to the content provided by the organizations. They facilitate fast and convenient updates of information therefore more information can be communicated to the audience than flat posters. They are more eye-catching as they can be incorporated with sound and video to enable a more effective delivery of message to the recipient. 2.3 Virtual Tours A virtual tour is defined as the simulation of any place which is created by the accumulation of numerous videos and snapshots. Virtual tours allow the creator to communicate the floor plan and interiors of any location to a person who might be residing thousands of miles away from that place. This type of multimedia can help any business communicate their services to their customers; this experience gives an opportunity to the customers to evaluate the quality of the service. For example, hotels advertise their rooms, spa locations and dining areas with the aid of virtual tours. Hospitals might use the same medium to communicate their medical facilities to the audiences. Real estate agencies use this type of multimedia to show the interiors, neighbourhood and location of premises. Figure 1: Screenshot of a virtual tour of a hotel (Interactive virtual tours for estate agents, hotels, business, bars and restaurants) 2.4 Education and Training This concept of acquiring education and training by means of multimedia is known as ‘computer based learning’ or ‘computer based teaching’. Businesses have adapted multimedia technologies to provide

Tuesday, September 10, 2019

Consumer and industry trends in the pub industry Essay

Consumer and industry trends in the pub industry - Essay Example strongly about that." Ted Tuppen, chief executive of Enterprise Inns, which owns more than 8,000 tenanted pubs, has advocated for separate smoking rooms in pubs. He pointed out that the huge numbers of rural pubs provide a great service for their local community by providing a bit of food and a bit of booze. He said the proportion of liquor-led pubs likely to qualify for the exemption was higher in less affluent parts of the country, suggesting the bill would lead to a widening in the health gap between rich and poor regions of England. A second exemption for 20,000 private members' clubs only emphasized the disparity between rich and poor pub goers. Only Punch Taverns which has 8,000 pubs operates as non-food pubs, catering to smokers. Most pub group's profits from cigarette machines are negligible, though the proportion of pub-goers who smoke is estimated to be 45% to 50% which is twice the national average.Within the UK market, key regional and smaller local breweries are in fact enjoying volume and value growth of two per cent. This is the finding of a recent report commissioned by some of the UK's leading regional breweries; Everards, Marstons, Adnams, Greene King, Wells & Youngs, Fullers and Caledonian. After a decade of British pubs being turned into trendy, continental style bars, consumers are seeking out the more traditional pub where they can order a real pint of English ale. A number of factors and initiatives from the breweries are contributing to the return of the 'pie and a pint' type of pub experience. As well as providing smoking solutions or shelters, licensees and breweries have endeavoured to make their pubs places where more people will want to go to spend their leisure time. These include post ban re-decoration and refurbishment, 'deep... Consumer and industry trends in the pub industry Within the UK market, key regional and smaller local breweries are in fact enjoying volume and value growth of two per cent. This is the finding of a recent report commissioned by some of the UK's leading regional breweries; Everards, Marstons, Adnams, Greene King, Wells & Youngs, Fullers and Caledonian. After a decade of British pubs being turned into trendy, continental-style bars, consumers are seeking out the more traditional pub where they can order a real pint of English ale. A number of factors and initiatives from the breweries are contributing to the return of the 'pie and a pint' type of pub experience. As well as providing smoking solutions or shelters, licensees and breweries have endeavoured to make their pubs places where more people will want to go to spend their leisure time. These include post ban re-decoration and refurbishment, 'deep cleaning' of the pub's soft furnishings, improving and upgrading menus and provision of coffee and tea at the bar. The smoke-free lif e style has brought several groups of people back to the pub. For example with the 35+ age group, are now returning to the pub to enjoy food and drink in a clean, fresh and healthier environment. The pub can have a set theme every month which should be shown in the website, decoration, signage and clothing of the pub staff. During holidays, the pub can put up the appropriate decorations around the venue. The monthly special features can also be related to the set themes.