Development of Tourism in Thailand

Development of Tourism in Thailand With reference to relevant academic and trade sources, explain the provision of your topic within your chosen destination and suggest how it may develop in the future. Introduction Volunteer tourism is when travellers visit any countries to do voluntary work in order to help the communities. The voluntary workers mainly target young children and elderly people. Volunteer work can be done by any individuals and in any countries. According to (GVI, 2014) volunteer work can be done by individuals who are 18 and over and are currently on a gap, seeking for work experience etc. (GVI, 2014) stated that in Thailand are looking for many volunteer workers around the globe and they are offering many volunteer works such as Teaching, Health Care, Child Care etc. By attending a volunteer work in teaching in Thailand for example, the individual are able to help the children with education and also provide them with good education. According to (TEFL, 2014) the volunteer workers will also have benefits such as they will gain confidence, meet new people, learn a new language, gain new skills, experience and many more. Volunteer tourism gives people the opportunity to travel t o travel countries and change people’s lives who are struggling to make something out of their living. This will also give the volunteer workers satisfaction since they gain experience that benefits them in the future. How many people visit Thailand each year? (Go Overseas, 2014) has stated that Thailand has become of the Top Ten most visited country on earth. This is due to the fact that Thailand is such a beautiful country to visit and the tourists are able to experience this from volunteer work as well a mutual visit to Thailand. According to (Katka Lapelosova, 2014) Thailand is a good country to spend voluntary work in since the place has beautiful scenery where the voluntary workers are able to enjoy from. Depending on the voluntary work the workers will have their own accommodation and they will cost at a low fare or sometimes nothing at all. (Go Overseas, 2014) has also stated in 2013 26.5 million people have visited Thailand which makes Thailand a popular place to visit. This is also due to a very low cost of living where the volunteer workers do not have to spend a lot of money for their accommodation. In Thailand volunteer project with the children is the most popular programme since the workers and the children tend to be satisfied with this programme. (Go Overseas, 2014) also argued that English teachers make an encouraging influence to the children. (Open Mind Project, 2014) has stated that over 70 volunteer workers visit Thailand per year to carry out a volunteer programme. Since many volunteer workers visiting Thailand it will make Thailand better and satisfied place to visit. According to (Polly Dean, 2015) people visit Thailand to experience what their culture is like and their culture is easily adaptable by any individual. (Polly Dean, 2015) also stated that living cost is very cheap which means accommodation is not a problem and Thai food is something that everyone enjoys. Every year more people visit Thailand in respect to volunteer tourism or just a mutual visit to the country. How much is it worth to the Economy (Mack Alvin, 2013) argued that Volunteer Tourism is a new trend where people tend to enjoy their time being at the chosen destination and their chosen programme. For example, in Thailand there are few programmes available that can be chosen by the travellers. Volunteer tourism can bring the volunteers enjoyment such as they are able to go around the city where they are spending their time in. It will also give the volunteer workers to learn Thailand’s culture and the great surroundings such as the mystic Temple, Rainforest etc. The volunteer work often run among 2-3 weeks five days being the volunteer work and weekends will be the days where the volunteer workers are able to investigate the place. The volunteer work has a great impact in the economy since the price of taking part in volunteer work is really cheap or sometimes free depending on the service. Mean time while doing volunteer work over the period of 2-3 weeks the volunteer workers can also visit around the place. It is a holiday for fewer prices and the individual is also able to gain new skills and experience. (Friends For Asia, 2015) also specified that for example, carrying out English Education Volunteer programme in Bangkok and Chiang Mai will save the volunteer workers money on travelling expenses and accommodation. As this will get more and more popular in the future people will prefer this as a choice since it will help the people gain experience and visit the destination at the same time it is like â€Å"Holiday with Benefits†. It will cause an impact to the travel agents and travel companies as people in the future may choose to go this way and this will could convince the travel agents and online travel website to reduce their prices for holiday destinations. Why can this be important and interesting? There are many things the volunteer workers are able to benefit from. In Thailand English Education programme is most popular where more of the people are applying for this particular programme. The volunteers are can get to know the background of the children and realise how these children are struggling for living, food and education as this will be a life changing experience for the volunteering individual. According (Nancy McGehee, 2010) volunteer work overall is a life changing experience where the workers are able to meet new people and children who are less fortunate in terms of food and education. According to (Tomazos and Buttler, 2009) the number of volunteer tourism projects increased dramatically in the Top-Ten countries. In the year 2003 there were 223 volunteer projects and in 2007 the amount of available projects increased significantly to 1,741. The reason for the increase is due to more and more people are willing to participate in these projects as their as showing a real interest in volunteer tourism. (Tomazos and Buttler, 2009) has argued that due to the importance and interest shown by the people who are willing to take part in volunteer tourism there is now 146 volunteer tourism organisations around the world and they distribute thousands of volunteer tourists every year. Volunteer tourism is a very interesting way of getting to know other people, tradition, societies and culture. Volunteer tourism provides tourists with a life changing opportunities to work with people who are different to their tradition and cultures. According to (Jenny Morgan, 2010) It is an inspirational opportunity which will change the volunteer workers mind in a positive way and it will help them be more social aware and increase their understanding of the cultures. Being able to participate in the volunteer tourism project will change the person who we are right now and will ensure that we can adapt in any situations in the future of our life. Developing the destination further There are many destinations in Thailand that are offering many volunteer projects. In Chiang Mai there are many volunteer projects such as English teacher, volunteering with Elephants, Wildlife and Community Expedition. However, according to (GVI, 2014) the best place to do volunteering in Thailand is Phang Nga. In Phang Nga there are many volunteer projects where volunteers are able to take. The projects which are available in Phang Nga according to (GVI, 2014) are Thailand Coastal Marine Expedition, Healthcare, Community Development Expedition, Learn Thai and many more. Phang Nga is not only well know due to the reason that there are many volunteer projects which are interesting, the reason being that Phang Nga is a tourist attracting province. Phang Nga is situated in south of Thailand and this where the real beauty of Thailand starts. Volunteer Tourist have benefits when choosing to do volunteer projects in Phang Nga as the volunteers are able to get experience from their volunteer projects and they get to visit the attraction in Phang Nga such as Mountains, stunning scenery and national parks. According to (UNWTO, 2014) few crucial parts of Phang Nga was destroyed by Tsunami in 2004. In 2004 Phang Nga was yet the leading province to visit in Thailand. As Tsunami destroyed some areas in Phang Nga the community was left devastated. (UNWTO, 2014) stated when Tsunami destroyed the areas in Phang Nga, Thailand faced loss and they had to build the areas that has been destroyed from scratch. According to (UNWTO, 2014) it took them 2 years to build the crucial parts of the areas and they received funding from European countries and their government. In 2006 Phang Nga becoming developed and it became even better than it was before. Volunteer Tourist visit Phang Nag every year to experience the beauty of Thailand and gain experience and provide support to the Phang Nga community. Growth of Volunteer Tourism (Douglas McGray, 2009) has argued that people who are sitting around at home and not making use of their time such as an individual without a job. However people like that have an opportunity to change and turn around their life and this is by applying to a volunteer tourism project around the globe. The growth of Volunteer Tourism increased due to individual who are free are not willing to waste their time and use their time to help others who are less fortunate and gain some vital experiences themselves. (Natasha Stein, 2015) has argued that market value for volunteer tourism is  £1.3 billion. Since there is a demand for volunteer tourism there are organisations that offer a short term volunteer work. Organisations who offer volunteer projects make good profit. (Natasha Stein, 2015) also stated that people tend to take these projects a holiday. From a survey that has been carried out by (Natasha Stein, 2015) gathered that 300 organisations have offered Volunteer Tourism to 1.6million volunteer tourists. The organisations have great benefit over this type of tourism since now days many people prefer this type of tourism and when more people are interested in Volunteer Tourism means more customers for the organisations which means more profit. (Ritwik Deo, 2013) stated that gap year has increased from the past few years and this is due to students are willing to take part in volunteer tourism so that they are able to explore the place there are going to volunteer for and gain experience which will help them in the future. This shows that Volunteer Tourism has increased in the past years and there is demand for this type of tourism since people are willing to take part and learn something new as well as helping the less fortunate. In the future the demand for this type of tourism will still rise according to the amount of peop le interested in taking part. Conclusion Overall, Volunteer Tourism is a great opportunity to gain vital skills and gain experience. However there are downfalls according to (Natasha Stein, 2015) such as volunteers not meeting or having the necessary skills required, replacing unpaid workers and not showing interest at all. ( Natasha Stein, 2015) argued that few volunteer workers come in on their first they and they do not like the environment or the project and they do not turn up the next day. This will cause frustration since instead of the not interested volunteer workers they could have been replace by someone who enjoy the project and has potentials. However, besides the negatives Volunteer Tourism is beneficial with different varieties of projects that best suits the individual. Volunteer Tourism is very demanding since people are choosing this type of tourism over others. According to (Franziska, 2010) Volunteer Tourism is a valuable perception as this offers many opportunities to individuals. As the numbers of inte rested Volunteering Tourists are growing so are the organisations, the concept of Volunteer Tourism is ‘Gaining Little but Giving A Lot’. Volunteer Tourism is something that benefits everyone therefore Volunteer Tourism will keep growing in the future. References: http://www.gvi.co.uk/volunteer-in-thailand/ http://www.i-to-i.com/why-do-people-volunteer.html http://www.gooverseas.com/volunteer-abroad/industry-trends/annual-report http://matadornetwork.com/change/7-reasons-thailand-best-place-practice-voluntourism/ http://www.openmindprojects.org/ http://www.investopedia.com/financial-edge/0113/how-voluntourism-can-save-you-money.aspx http://www.volunteerthailand.org/ http://www.voluntourism.org/news-studyandresearch62.htm https://voluntourismgal.files.wordpress.com/2011/08/voluntourism-give-a-little-gain-a-lot.pdf http://biodiv.unwto.org/content/thailand-biodiversity-and-tourism-development-phang-nga-province http://www.travelandleisure.com/articles/going-the-distance-february-2004 http://www.travelmole.com/news_feature.php?news_id=1151074 http://www.independent.co.uk/voices/comment/the-tragic-rise-of-gap-year-voluntourism-8473608.html http://www.goabroad.com/articles/volunteer-abroad/the-versatility-of-volunteering-in-thailand http://www.tourism-master.nl/2010/09/24/volunteer-tourism-a-mutually-beneficial-concept-or-an-exploitation-of-local-communities/

The Difference Between Consumer Buyer Behaviour and Organisational Buyer Behaviour

The difference between Consumer Buyer Behaviour and Organisational Buyer Behaviour In this essay we will be talking about the difference between consumer buyer behaviour and organisational buyer behaviour and how marketers can harvest this knowledge to create the right marketing strategies for each category of market. The main difference between consumer buyer behaviour and organisational buyer behaviour is that consumer buying consists of activates involved in buying and using of products for personal and household use, where organisational buyers purchase primarily for organisational purpose.Consumer behaviour is complex and a company has to fit their product more closely and satisfy their customer needs more fully than the competitors. Marketers will also need to know whether their controllable variables, e. g. marketing mix variables, will affect buying behaviour. Culture is the broadest environmental factor witch influences buyer behaviour, consumption choices cannot be understo od without considering the culture. It is the prisms with witch customers perceive the product. The culture of consumers determines the priorities he attaches to different products.The link between consumer behaviour and culture is a two-way street. In one direction the products that are produced to fit a consumer’s culture are better accepted, in the other direction products and innovation that are created in a specific culture on a given time show us a clear domination in the cultures ideals. (Michael Solomon, Culture, 2006) Social class refers to the grouping together of individuals or families who have certain common social or economic characteristics. Societies can be divided in haves and have-nots.Social Class is determined by income, family background and occupation. The social class is not only determining how much money is spent by the individual but also how it is spent. (Michael Solomon, Consumer Behaviour A European Perspective, 2006) Consumer buyer behaviour Masl ow`s hierarchy of needs is the first model we are looking at. It implies a hierarchy of biogenic and psychogenic needs where the order of development is fixed and a certain level must be attained before the next higher one.In Maslow`s hierarchy one must first satisfy basic needs before he can progress up the ladder. The application of this model is relatively simplistic as one product can satisfy more than one need. (Michael Solomon, Consumer Behaviour , 2006) The next model we are talking about is the Howard Sheth model. The model describes brand decision under incomplete or limited information. It distinguishes three levels of decision: 1) Extensive problem solving- the buyer has little or no knowledge about the product and has no criteria by which to choose the product. ) Limited problem solving- In this stage the choice criteria are defined but the buyer is still undecided about the brads which best serve him. 3) Routinized responses behaviour- The criteria set in this stage is well defined and the consumer has the best brand which best serves him. He makes the buying process with little evaluation of alternatives. The Howard Sheth model borrows concepts from the learning model to explain brand choice. Four major components are involved in this process: impute variables, output variables, hypothetical constructs and exogenous variables. Rao, 2011) There are three different impute variable, the first and second is provided by the marketer by significant stimuli like physical brand characteristics and symbolic stimuli like visual or verbal characteristics. The third variable is provided by family, reference group etc. (Rao, 2011) The perceptual and learning construct define the main part of the model. It deals with the psychological variables with interact with the consumer decision making. The output variables are the response to the impute variables and helps us understand how the consumer will engage with the perceptual construct. Rao, 2011) The Last mode l we are looking at is the Engel-Kollat-Blackwell model which was created to describe the knowledge concerning consumer behaviour. The first stage is the decision-process stage. The model is focusing on the five mine decision-process stages: Problem recognition, search for alternatives, alternate evaluation purchase, and outcomes. The consumer does not necessarily have to go through all this stages. The number of stages depends if it is an extended or a routine problem solving behaviour.The Second stage is the information impute where the consumer is getting information from marketing and non-marketing sources with will influence the decision-making process. The third stage is the information processing stage and it consists of the exposure, attention and retention of the consumer to the information. The consumer must first be exposed to the message, allocate space for this information, interpret the stimuli, and retain the message by transferring the input to long-term memory. The fourth stage consists of individual and environmental influences that affect all five stages of the decision process.Individual characteristics include motives, values, lifestyle, and personality; the social influences are culture, reference groups, and family. Situational influences, such as a consumer’s financial condition, also influence the decision process. (Engel, 1995) Organisational buyer behaviour Broadly speaking organisational customers can be classified in commercial, institutional and governmental sector. (Oxford University Page) The Commercial customers can be divided furthermore in 1) Distributors: They are also known as intermediaries and their main purpose is to transfer products through the supply chain adding value to them.The main types of intermediary are wholesales, dealers, agents, value-added resellers. 2) Original equipment manufacturers (OEMs): They are the classic business customer. They purchases parts or materials and manufacture and market with t he manufacturer’s brand. 3) Users: These customers buy some products to sustain their own production. 4) Retailers: They purchase goods to sell them to their customers. The Institutional customer may differ greatly from the commercial customer in the preceding list. Universities are a good example of institutional customers and the products they have to buy in order to keep operating. Oxford University Page) The Governmental customers can differ from government to government as they can regalement their spending on military health and education. While there are differences between consumer buyer behaviour and organisational buyer behaviour we clearly can see some similarities between them especially when we realises that rationality in organisational buyer behaviour can be misplaced. If the buyer are people to then they can also make mistakes lead by perception, emotion and pear pressure.On the other hand some consumer purchases involve high technical complexity and time invo lving information search. The practice of B2B and B2C is not always clear as an example we can take Sun Microsystems witch approaches large business directly but also encourages small developers to build OEM machines and sell them to customers. (Oxford University Page) We clearly can see that there are some similarities in the B2C and B2B market but there are some huge differences. For example, consumer markets often consist of millions of customers where far fewer customers are in the organisational market.A small percentage often makes a large percentage of the earnings of a B2B business. (Oxford University Page) The B2C buying process can be fairly complex for a high involvement purchase like a car but in a B2B market there is often not only one person involve in this process, it is typically known as the decision-making unit (DMU). Members involved in this decision making unit can be managers who are not involved in the usage of the product and often have a strategic and financi al perspective of the company but also members who directly use the product are involved in the decision making process.We can describe the different parties (Webster and Wind, 1972) in the decision making process as followed: 1) Initiator- is the person who makes the first request for the purchase 2) Buyer – they are the formal authority in the process and are making the purchases from the suppliers 3) Influencers –they affect the decision-making process by providing internal or external information. 4) Decision makers- they are the persons with the authority to approve a purchase. 5) Users – they are the persons who use the product. They often deliver feedback of the performance. ) Gatekeepers – they control the flow of information to other managers within the buying organisation One of the most recognised models of organisational buyer behaviour is the Buygrid Framework (Robinson et al, 1967). It combines nature of the buying situation with the stages in the decision process. It is worth noting the differences between the three buyclass situations: 1) New task purchases – In this category the company is buying a product or a service for the first time. They typically have no experience in the supplier’s capabilities. The DMU is usually larger and the schedule for the decision is often extended. ) Modified rebuy – in this chase the company has already knowledge about the suppliers capabilities but has to alter a variable in the order witch could be: time, amount or price. 3) Straight rebuy – in this case the company does not alter the order. It is normally seen when basic goods are ordered. The decision-making process is quite formal in B2B markets and it goes through many as eight buyphases for a new task purchase: 1) Problem Recognition – this can be created by a supplier review, dissatisfaction with current providers and changing business needs. ) General need description – the need can come from an innovation, the need for cutting costs or improving production. 3) Specifications – It necessity buyer/supplier dialog and is the part where suppliers are differentiated and evaluated. 4) Supplier search – it is the stage where a consideration set of suppliers is created and information is gathered. 5) Proposal submission – suppliers are put into a choice set and a proposal is solicited from those last few suppliers 6) Supplier Selection – in this stage proposals are evaluated and negotiation may take place between buyer and seller. ) Order process specification – in this stage an agreement or a contract is created. 8) Performance review – in this stage the suppliers are revised and benchmarked and then changed, modified or discontinued. (Oxford University Page) It is very important for a company in the B2B market to understand the different members and their roles in a DMU of a company; the members can be brought together from all parts of a company and can include purchasing, R&D, finance and even marketing.The marketing strategy of the supplying must reflect the individual interest within a DMU but also the whole interest and group dynamic of a DMU. (Oxford University Page) Referencing (n. d. ). Retrieved 03 21, 2012, from Oxford University Page: http://www. oup. com/uk/orc/bin/9780199551682/ellis_ch02. pdf Engel, J. B. (1995). Consumer Behaviour. In J. B. Engel, Consumer Behaviour. Michael Solomon, G. B. (2006). In G. B. Michael Solomon, Consumer Behaviour A European Perspective (p. 460). Michael Solomon, G. B. (2006). Consumer Behaviour . In G. B.Michael Solomon, Consumer Behaviour A European Perspective (pp. 125-126). Michael Solomon, G. B. (2006). Culture. In G. B. Michael Solomon, Consumer Behaviour A European Pespective (pp. 525-527). Rao, V. S. (2011, 01 10). Howard Sheth Model. Retrieved 03 21, 2012, from cite Man Network: http://www. citeman. com/13241-howard-sheth-model. html Robinson, P. J. , Faris, C. W. , & Wind, Y. (1976) Industrial Buying and Marketing , Allyn & Bacon, Boston Webste, F. E. & Wind, Y. (1972) Organisational Buying Behaviour, Prentice Hall, Engelwood Cliffs, NJ

Ohmmeter

Resistance Measurement ENE 240 Electrical and Electronic Measurement (2/2008) Class 8, January 14, 2009 Werapon Chiracharit, Ph. D. , ENE, KMUTT werapon. [email  protected] ac. th 1 Analogue Ohmmeter †¢ Permanent-magnet moving-coil (Galvanometer, ? ? I ) with a total resistance Rg †¢ Series type ohmmeter with battery E †¢ Resistance R to be measured †¢ Rz to be zero-ohm-adjusted Rz R E + – Rg 2 1 Zero-Ohm Adjustment †¢ Short circuit at the terminals 0? Resistance reading is zero, R = 0 †¢ Adjust Rz for a full-scale current reading E = Ifsd (Rz + Rg) Ifsd = E / (Rz + Rg) †¢ E and Rg are constant †¢ Change Rz (change Ifsd) for multirange 3 Zero-Ohm Adjustment (Cont’d) †¢ for the series type ohmmeter E = I (R + Rz + Rg) I = E / (R + Rz + Rg) †¢ R increased, I decreased, ? decreased †¢ Relationship between I and R is non-linear, it means a non-linear resistance scale. †¢ Rz and Rg are small, then for high resista nces, the scale points are very close together! 4 2 Shunt Type Ohmmeter †¢ When R = ? (open circuit), R1 is adjusted for a full-scale reading. E = Ifsd (R1 + Rg) Ifsd = E / (R1 + Rg) R1 R Ig IR Rg E 5 I Shunt Type Ohmmeter (Cont’d) †¢ When R is connected, the current passing through the meter is reduced by shunt resistor. 1/Rparallel = 1/R + 1/Rg Rparallel = RRg / (R + Rg) and E = I (R1 + Rparallel) = I (R1 + RRg/(R + Rg)) = I (R1R + R1Rg + RRg) / (R + Rg) = I (R1Rg + R(R1 + Rg)) / (R + Rg) 6 3 Shunt Type Ohmmeter (Cont’d) †¢ The current I is divided into 2 parts. IgRg = IRR Ig = I – IR = I – IgRg/R therefore Ig = E(R + Rg)/(R1Rg + R(R1 + Rg)) – IgRg/R Ig(1+Rg/R) = E(R + Rg)/(R1Rg + R(R1 + Rg)) Ig(R+Rg)/R = E(R + Rg)/(R1Rg + R(R1 + Rg)) Ig = ER / (R1Rg + R(R1 + Rg)) †¢ Meter reading depends on the value of R, though R is a low resistance. 7 Series Ohmmeter Shunt Ohmmeter 8 4 Bridge Method †¢ Bridge methods are used for measurement of resistance, capacitance, inductance, etc. †¢ e. g. the network will be balanced when the detector reading becomes zero. Component Being Measured Bridge Network Detector 9 Wheatstone Bridge †¢ DC supply, Vs †¢ Output voltage, Vo B R1 I1 A I2 R3 D + Vs – R4 10 R2 Vo C 5 Wheatstone Bridge (Cont’d) †¢ When Vo = 0, the potential at B must equal to the potential at D I1R1 = I2R3 I1R2 = I2R4 Hence I1R1 = I2R3 = (I1R2/R4) R3 R1/R2 = R3/R4 †¢ The balance condition is independent of Vs 11 Wheatstone Bridge (Cont’d) †¢ R2 and R4 are known-fixed resistances. †¢ R3 can be adjusted to give the zero potential difference condition. †¢ R1 is the input resistance to be measured. A R1 Adjust R3 B Vo = 0 G B D Wheatstone Bridge 12 6 Wheatstone Bridge (Cont’d) †¢ †¢ †¢ †¢ †¢ Change in R1, change R3 Precision about 1 ? to 1 M? Accuracy is up to the known resistors. Sensitivity of the null detector Error comes from changes in resistances by changes in temperatures. 13 Wheatstone Bridge (Cont’d) †¢ If no galvanometer at the output, VAB = Vs R1/(R1+R2) VAD = Vs R3/(R3+R4) Thus, Vo = VAB – VAD Vo = Vs ( R1/(R1+R2) – R3/(R3+R4) ) †¢ The relationship between Vo and R1 is non-linear 14 7 Wheatstone Bridge (Cont’d) †¢ A change R1 to R1+? R1 gives a change Vo to Vo+? Vo Vo+? Vo=Vs((R1+? R1)/((R1+? R1)+R2) – R3/(R3+R4)) Then (Vo+? Vo)–Vo = Vs R1+? R1 – R3 R1+? R1+R2 R3+R4 –Vs R1 – R3 R1+R2 R3+R4 = Vs R1+? R1 – R1 R1+? R1+R2 R1+R2 15 Wheatstone Bridge (Cont’d) †¢ If small changes ? R1 >R3 and Rs1//R3 to Rs1 avoid the leakage effect †¢ Rs2 may affect the R3 R4 detector sensitivity 24 12 Bridge Compensation †¢ The resistance of long leads will be affected by changes in temperatures †¢ To avoid this, 3 leads are required to connect to the coils †¢ They are all the same length and resistance 25 Bridge Compensation (Cont’d) †¢ Any changes in lead resistance will affect all 3 leads equally and occur in 2 arms of bridge and will cancel out. 3 R1 1 2 R3 Vs Vo R4 26 R2 13

The External Factors that Affects Eastman Kodak Free Essay Example, 1500 words

The trend in photography has gradually shifted from traditional film cameras to the use of digital cameras. Aiming to grade a bigger market share, Kodak invested a large sum of money on the development of high-resolution inkjet printer as well as digital cameras and other electronic gadgets. (Hamm, Lee, Ante, 2007; Olivier, 2004)Application of Patents and other intellectual property rights protect the company from its competitors from copying its invention. (Arner Tiplady, 2004) For this reason, Kodak should immediately finalize the technicalities behind its innovation. Among the environmental concerns in the US includes acid rain, smog, and climate change. (U. S. Environmental Protection Agency, 2008) (See Table I PESTLE Analysis on page 7)Opportunity and Threats AnalysisKodak s decision to enter the consumer Ink-jet printer specially designed to give high-quality printing photos open an entirely new business opportunity on the part of the company since the company s decision to become digital enables the company to have the ability to compete in the global markets. (Symonds Burrows, 2005; Hamm, Lee, Ante, 2007) The fact that Kodak printers were designed to print fast aside from having a higher resolution than giving consumers the opportunity to have their pictures printed vibrantly that lasts for at least 100 years enables the company to have a competitive edge over other printers manufactured by other companies. We will write a custom essay sample on The External Factors that Affects Eastman Kodak or any topic specifically for you Only $17.96 $11.86/page In case the company failed to protect the new technology with intellectual property rights, other companies could end up offering a similar high-quality digital printer at a much lesser cost.